Tula Skincare Vs. Dime Skincare: How The Brands Compare

With growing interest in non-toxic beauty, Tula and Dime market themselves as clean, effective skincare at accessible price points.

But how do these brands stack up?

This in-depth guide examines the ingredients, formulas, certifications, product ranges, and other factors to consider when deciding between Tula and Dime for your skincare needs.

A Brief Comparison Table

CategoryTula SkincareDime Skincare
Price$28-$96 per productUnder $20 per product
IngredientsProbiotics, superfoods, clinical activesMainstream synthetics like phenoxyethanol
Brand ethosMD-founded, clinically backedInfluencer-founded, affordable trendy
Product rangeSkincare focusedSkincare, makeup, body, hair, devices
Customer baseWomen 30+ concerned about agingMillennial and Gen Z
EfficacyClinically tested formulasQuestionable results
Retail presenceSephora, Ulta, department storesTarget, Revolve, ecommerce

Overview Of Tula Skincare


Founded by practicing physician Dr. Roshini Raj in 2014, Tula touts the power of probiotics in skincare. The brand’s name comes from the Sanskrit word meaning “balance.”

Tula products aim to nourish skin while protecting the skin’s microbiome. The line features cleansers, moisturizers, masks, eye creams and more, priced $28-$96.

Tula states that products are non-toxic, vegan, gluten-free and cruelty-free. The brand avoids parabens, phthalates, sulfates, and other harsh ingredients. However, Tula does incorporate some synthetics like silicones and chemical sunscreens.

While not certified organic, Tula claims to use many natural ingredients like superfood extracts alongside probiotics and glycolic acid.

With its focus on skin health backed by science and MD involvement, Tula has become popular especially among consumers ages 30-45 concerned about aging.

The brand now sells on major beauty sites like Sephora and Ulta.

Overview Of Dime Skincare

Founded in 2014 by blogger and DJ Hannah Bronfman, Dime positions itself as “clean, effective beauty accessible to all.” The brand offers skincare, body care, makeup, supplements and devices, with most products under $20.

Dime states that its products are vegan, cruelty-free, non-GMO, and made without 2,700 “questionable” ingredients. The skincare line includes cleansers, serums, moisturizers, masks, eye creams and more.

However, Dime is not certified clean by external organizations. While marketing itself as natural, Dime does incorporate commonly restricted synthetics like phenoxyethanol.

With its millennial pink packaging and budget pricing, Dime mainly attracts younger consumers looking for affordable, Instagram-friendly clean beauty options. The brand has expanded into Target and other major retailers.

Also Read: Differences Between Clarins And Kiehl’s.

Pros And Cons Of Tula Skincare And Dime Skincare

Tula Pros

  • Formulated with probiotics, antioxidants, superfoods
  • MD-founded with formulations backed by science
  • Products marketed as non-toxic and vegan
  • Balanced combination of natural and clinical actives
  • Brand has major retailer presence and recognition

Tula Cons

  • Lacks major third-party certifications for natural claims
  • Use of some synthetic ingredients like silicones
  • Clinical focus may turn off pure natural shoppers
  • Mostly fragrance-free formulas may seem boring to some
  • Largely marketed to women ages 30+

Dime Pros

  • Very affordable and budget-friendly, most products under $20
  • Fun, millennial-friendly branding and packaging
  • Claims products are vegan, non-GMO, cruelty-free
  • Wide range of skincare, body care, makeup, devices
  • Growing retail presence in Target, Revolve, and more

Dime Cons

  • Lacks third-party certification for clean beauty claims
  • Uses more synthetic ingredients than many natural brands
  • Minimal transparency on ingredient sourcing
  • Product quality and efficacy concerns exist
  • Focus on affordability over rigorous safety screening

Key Differences Between Tula Skincare And Dime Skincare


The most obvious difference between the brands is pricing. Dime products retail for under $20, while Tula’s range from $28-$96. Tula is positioned as a premium clinical line compared to Dime’s focus on affordability.


While both brands make clean beauty claims, Tula incorporates more probiotics, antioxidants, and superfoods, while Dime uses more mainstream synthetic ingredients like phenoxyethanol. Only Dime claims to be 100% vegan.

Brand Ethos

Tula was founded by a doctor and leverages science to formulate with probiotics. Dime was founded by an influencer and focuses on trends, packaging, and accessibility.

Product Range

Tula offers focused skincare. Dime features wider makeup, body care, haircare, supplements, and device offerings alongside its skincare.


Neither Tula nor Dime carry major third-party clean beauty certifications, though both claim to avoid harsh ingredients.

Customer Base

Tula appeals to women 30+ concerned about aging. Dime attracts younger millennials and Gen Z seeking affordable clean beauty products.

Also Read: Battle Of The Skincare Brands Between Dime Beauty And The Ordinary.

Frequently Asked Questions (FAQ)

Is TULA dermatologist approved?

Tula was founded by board-certified dermatologist Dr. Roshini Raj, who helps formulate products alongside the Tula research team. The entire Tula line is approved by Dr. Raj and the company’s team of doctors who ensure the products are non-toxic, effective for skincare concerns, and safe for sensitive skin.
Tula conducts clinical tests demonstrating the effectiveness of key ingredients like probiotics and glycolic acid in products. However, Tula is not specifically approved by outside dermatological associations at this time.

Are TULA products actually clean?

While not certified organic, Tula products market themselves as “clean” in that they avoid harsh chemicals like sulfates, parabens, phthalates, and more. However, Tula does incorporate some synthetic ingredients like silicones and chemical sunscreen actives.
So while containing many plant-based extracts and probiotics, Tula cannot claim to be 100% natural. The brand balances clinical active ingredients with nourishing natural elements. Consumers preferring the most stringently natural options may opt for organic brands that formulate exclusively with plants.

Is Tula skincare good for aging skin?

Yes, many Tula products are formulated specifically to address aging skin concerns. The brand’s Resurfacing Serum, Face Filter Prime & Protect, and Multi-Spectrum Eye Renewal Serum all aim to improve wrinkles, fine lines, elasticity, firmness, and hydration.
Key anti-aging ingredients in Tula formulas include retinol, vitamins C and E, glycolic acid, hyaluronic acid, probiotics, and peptides.
The brand also avoids harsh ingredients that can irritate mature skin. Tula is especially popular among women ages 30-45 concerned about preventing early signs of aging.

Does dime beauty help with wrinkles?

While Dime Beauty markets itself as clean skincare, there is limited evidence that its products effectively treat wrinkles or mature skin. The brand’s affordable serums contain some antioxidant ingredients like vitamin C and hyaluronic acid that may provide general anti-aging benefits.
However, Dime does not offer products with clinically-proven key actives like prescription retinoids or medical-grade peptides to directly target wrinkles.
The brand focuses more on trendy branding than rigorous science. For the most potent anti-aging skincare, dermatologist-developed lines like SkinCeuticals or SkinMedica offer far better clinical results.

Also Read: Comparison Between Ilia And Beautycounter.

Final Thought

There is no definitive “best” option between Tula and Dime. Those wanting clinically-proven formulas backed by science may opt for Tula. Shoppers seeking very affordable, trendy clean beauty favor Dime.

Review ingredients lists carefully, as Dime uses more conventional synthetics while Tula focuses on superfood and probiotic elements. Assess your budget, priorities, skin needs, and values when choosing. For hardcore clean beauty purists, certified natural brands like One Love Organics and Osea are stricter options too.

Tula and Dime provide more mainstream accessible choices at lower price points for clean beauty beginners. Determine which brand’s vision fits your needs.

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