Primally Pure Vs. Beautycounter: Better Natural Skincare

The natural skincare market has exploded in recent years. With so many options to choose from, deciding between brands can be overwhelming. Two popular natural skincare companies, Primally Pure and Beautycounter, offer product lines free from harmful ingredients.

But how do you choose between them?

This in-depth guide compares Primally Pure and Beautycounter to help you determine which brand is right for your skincare needs. We’ll examine their ingredients, product range, price, company values, and more.

A Brief Comparison Table

FeaturePrimally PureBeautycounter
Ingredients100% natural60-80% natural, allows safe synthetics
Product RangeSkincare essentialsSkincare, makeup, haircare, baby
Pricing$15 – $60$20 – $160
Company ValuesRadical transparencyAdvocacy and policy change
ReviewsRave reviews, sensitive skinPositive reviews, consultant complaints
OrderingWebsite onlyConsultants and website
LocationAustin, TXSanta Monica, CA

Overview Of Primally Pure

Primally Pure
Primally Pure

Primally Pure was founded in 2013 by Suzanne LeRoux who suffered from severe eczema and struggled to find truly natural products that worked.

The brand emphasizes using the highest quality natural, organic, and wildcrafted ingredients. Their products aim to heal skin and provide safe, non-toxic skincare solutions.

Some key facts about Primally Pure:

  • Based in Round Rock, TX
  • 115+ products including skincare, haircare, body care
  • Cruelty-free, vegan, gluten-free, and non-GMO
  • Free of over 3000 potentially harmful ingredients
  • Ships internationally

Overview Of Beautycounter

Beautycounter launched in 2013 by founder Gregg Renfrew who aimed to provide safer skincare free of harmful chemicals.

The company focuses on advocacy to improve regulations and corporate transparency around ingredients. Beautycounter bans over 1500 questionable ingredients from their products.

Some quick facts on Beautycounter:

  • Headquartered in Santa Monica, CA
  • 200+ skincare, makeup, bath and body products
  • Cruelty-free, gluten-free, vegan options
  • Direct retail and multi-level marketing consultants
  • Ships to USA, Canada, UK, and Ireland

Also Read: Comparison Between Classic Ivory and Natural Ivory

Comparison Between Primally Pure And Beautycounter

Ingredients and Formulations

One of the most important considerations when comparing natural skincare brands is the ingredients. How do Primally Pure and Beautycounter compare?

Primally Pure takes an ultra-simplistic approach using 100% natural ingredients with no synthetics. Their products contain herb-infused oils, plant butters, clays, and botanical extracts. All ingredients must meet their high safety standards.


Beautycounter prohibits over 1500 questionable chemicals but does allow safe synthetics. Their products blend natural extracts with gentle preservatives and emulsifiers not on their blacklist. About 40-80% of each formula consists of natural origin ingredients.

For those wanting only 100% natural ingredients, Primally Pure has the edge. But Beautycounter offers safe synthetics for those who don’t require an all-natural approach.

Product Range

The type of skincare products a brand offers can determine if they meet your needs.

Primally Pure specializes in natural moisturizers, cleansers, toners, masks, scrubs, hair care, body care, and men’s products. Their range covers all the skincare basics along with treatments for common issues like acne, aging, and irritation.

Beautycounter also provides a full skincare regimen including cleansers, serums, moisturizers, masks, anti-aging treatments, sunscreens, and body care. Additionally, they offer makeup, kids and baby lines, fragrances, and hair care.

For skincare essentials, the brands are comparable. But Beautycounter carries extras like makeup, baby products, and fragrances expanding their total product selection.


For health and wellness products, price can be a determining factor especially when choosing an entire skincare routine.

Primally Pure skincare products range from $15 for a bar soap to $60 for anti-aging creams. Cleansers average around $30 while moisturizers are $35-50. Overall, their prices aim for an affordable sweet spot compared to premium natural brands.

Beautycounter skincare runs from $20-$160 with most products in the $30-$80 range. Cleansers start at $20, serums $40-60, moisturizers $50-80, and specialty treatments hit $100+. Their premium pricing matches their luxury branding.

For budget buyers, Primally Pure provides greater value and accessibility. But Beautycounter can be worthwhile for high-end shoppers wanting indulgent, investment-worthy skincare.

Also Read: Key Differences Between Dime Beauty And The Ordinary: Battle Of The Skincare Brands.

Company Values

Examining the principles and philosophies behind a brand can give insight into their formulations, business practices, and if they align with your values.

Primally Pure places importance on radical transparency about their ingredients and sourcing. Their motto is “heal your skin naturally” and they aim to make non-toxic products available to the masses.

Beautycounter emphasizes advocacy and policy change regarding safe ingredients in skincare and cosmetics. They focus on empowering women through entrepreneur opportunities and wellness education programs.

Primally Pure wins for radical natural ingredient transparency. Beautycounter’s advocacy provides a broader impact beyond just selling great products.

Reviews and Reputation

Third-party reviews from real customers can provide helpful unbiased assessments of a company.

Primally Pure earns rave reviews for healing benefits on sensitive and damaged skin. Negative reviews involve occasional issues with fragrances irritating very reactive skin. They maintain an A rating on BBB with minimal complaints.

Beautycounter garners positive feedback for producing safe but effective skincare products that nourish skin. Complaints mention pushy sales consultants and possible irritants still in some items. Their BBB profile shows over 800 closed complaints related to consultant issues.

Primally Pure rates higher for consistently stellar product reviews and lack of reseller complaints. But Beautycounter still performs well overall in helping customers achieve healthier skin.

Now watch the review video of Beautycounter!

Access and Ordering

The availability and convenience of ordering a brand’s products can determine whether it works for your lifestyle.

Primally Pure sells directly through their own website with discounts for subscriptions. You can also find select products through Amazon and smaller retailers like Thrive Market.

Beautycounter sells predominantly through independent consultants along with their website. Purchasing requires creating an account to connect with a seller who provides recommendations. They don’t allow sales through third-parties.

For direct no-hassle ordering, Primally Pure wins for broader website availability. But some may prefer Beautycounter’s personal consultant experience.

Also Read: The Brands Comparison Between Tula Skincare And Dime SkincareTula.

Frequently Asked Questions (FAQ)

Who are Beautycounter competitors?

Some of Beautycounter’s major competitors in green beauty and safe skincare include:
Primally Pure, Naturopathica, 100% Pure, Juice Beauty, Ilia, Annmarie Gianni, prAna, Vapour Organic Beauty.
Other mainstream clean beauty brands like Burt’s Bees and Drunk Elephant also provide competition. But Beautycounter remains a standout in affordable but luxurious natural skincare.

Where is Primally Pure from?

Primally Pure was founded and is based in Round Rock, Texas. Founder Suzanne LeRoux still oversees product development and creation from the Austin area. All their skincare products are made in small batches in the United States.

Whose brand is Beautycounter?

Beautycounter was founded in 2013 by Gregg Renfrew. She remains CEO and sets the strategic vision for the company. Beautycounter is an independent brand not owned by a larger corporation. Headquarters are located in Santa Monica, California.

Why is Beautycounter safer?

Beautycounter emphasizes safety by banning over 1500 harmful or questionable ingredients from all their products. Their strict “Never List” avoids toxic chemicals and irritants commonly found even in high end skincare. This makes Beautycounter a safer choice than conventional drugstore and department store brands.

Also Read: Comparison Between Skincare Product Clarins And Kiehl’s.

Final Thought

There are strong cases to be made for both Primally Pure and Beautycounter as great options in green beauty. Which you choose comes down to personal preferences.

Those wanting only 100% natural ingredients and lower prices find Primally Pure the better fit. People who seek a luxury brand, diverse products, or enjoy consultant relationships may prefer Beautycounter.

Ultimately Primally Pure inches ahead for their uncompromising natural formulas and transparency. But Beautycounter still performs admirably for those not needing an all-natural purist approach. Either brand makes an excellent choice over conventional skincare loaded with synthetics and toxins.

Pick the brand aligning closest with your budget, values, and product needs to find your ideal non-toxic match. Your skin will reap the benefits of healthy, natural ingredients.

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