L’BRI Vs. Rodan + Fields: A Detailed Comparison

The skincare industry is booming, with consumers looking for products that deliver real results. Two popular brands in the direct sales space are L’BRI and Rodan + Fields. But how do they compare when you look at the ingredients, products, business opportunity, and more?

A Brief Comparison Table

CategoryL’BRIRodan + Fields
FoundersLinda & Richard BrownDr. Katie Rodan, Dr. Kathy Fields
Year Founded19702002
Key IngredientsAloe veraRetinol, peptides
Product TypesSkincare, makeup, haircare, nutritionSkincare
Product PhilosophyNatural, botanicalClinically-proven, science-based
Price Range$6 – $70$50 – $650
Business OpportunityLower startup cost, 5-30% commissionHigher startup cost, up to 40% commission
ReviewsPraise natural ingredients, skin nourishmentPraise dramatic anti-aging results
ConsLess anti-aging focusHarsher ingredients, irritate sensitive skin

Overview of L’BRI


L’BRI was founded in 1970 by Linda Brown and her husband Richard Brown. The letters L-B-R-I stand for “Love Beauty and Respect It”. The company focuses on aloe-based skincare and cosmetics and uses a direct sales model to sell its products. Some key facts about L’BRI:

  • Headquartered in Utah
  • Aloe-based formulas infused with vitamins, botanicals and other ingredients
  • 300+ products including skincare, cosmetics, bath and body products
  • Products not tested on animals and formulated without parabens
  • Sold via independent consultants through direct sales

Overview of Rodan + Fields

Rodan + Fields was founded in 2002 by Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields. They launched the Proactiv acne system in infomercials before creating Rodan + Fields for anti-aging skincare. Some background on this company:

  • Based in San Francisco, CA
  • Skincare lines address anti-aging, acne, sensitive skin, dark spots, and body care
  • Multi-Med Therapy approach combines prescription-quality ingredients
  • Products meet clinical standards and undergo extensive consumer testing
  • Approximately 300,000 independent consultants sell Rodan + Fields

Also Read: Comparison Between Neora And Rodan & Fields.

Key Differences Between L’BRI And Rodan + Fields

Now that we’ve provided some background on each company, let’s compare the products in more detail.

  • L’BRI Vs. Rodan + Fields: Product Comparison

L’BRI and Rodan + Fields take different approaches when it comes to product philosophy and ingredients. Let’s look at how they stack up.

Key Ingredients

  1. L’BRI relies heavily on aloe vera juice as the basis for its skincare. Aloe is known for its hydrating and soothing properties.
  2. Rodan + Fields highlights proprietary ingredients like Retinol, Peptides, and Niacinamide to target skin concerns like wrinkles. Their formulas emphasize clinically-proven ingredients.

Product Types

  1. L’BRI has a wide array of products spanning skincare, cosmetics, body care, hair care, and nutrition/wellness. They sell over 300 products.
  2. Rodan + Fields focuses specifically on skincare, with targeted regimens for anti-aging, acne, sensitive skin, and dark spots.

Product Philosophy

  1. L’BRI emphasizes a natural, aloe-based approach to beauty and health. They avoid parabens, sulfates, phthalates and animal testing.
  2. Rodan + Fields promises physician-developed skincare powered by proven ingredients. Their products adhere to clinical standards and undergo rigorous testing.

As you can see, L’BRI promotes natural ingredients while Rodan + Fields leverages science and research to engineer advanced skincare solutions.


  1. L’BRI products range from $6 – $70, with packages and sets available for added savings.
  2. Rodan + Fields regimens cost $220 – $650 since they bundle multiple products for 60-90 day treatment. Individual products cost $50 – $110.

Rodan + Fields prices at a premium, which they say reflects the medical-grade, dermatologist-developed formulas.

  • L’BRI Vs. Rodan + Fields: Pros and Cons

To summarize the key pros and cons:

L’BRI Pros

Rodan + Fields
Rodan + Fields
  1. Emphasizes natural ingredients like aloe vera, shea butter, botanical extracts
  2. Formulated without parabens, sulfates, phthalates, and artificial fragrances
  3. Cruelty-free and never tested on animals
  4. Wide range of skincare, makeup, haircare, and nutrition products
  5. Lower price point than Rodan + Fields

L’BRI Cons

  1. Not backed by rigorous clinical testing
  2. Products not developed by skin experts/dermatologists
  3. Less anti-aging focus than Rodan + Fields
  4. Smaller brand awareness and reputation than Rodan + Fields

Rodan + Fields Pros

  1. Products are dermatologist-developed and meet clinical testing standards
  2. Regimens feature patented and proven anti-aging ingredients
  3. Strong brand credibility backed by two Stanford-trained doctors
  4. Products undergo extensive consumer testing
  5. Innovative multi-med approach to skincare

Rodan + Fields Cons

  1. More expensive price point
  2. Primarily focused on anti-aging skincare
  3. Harsher ingredients like retinol may irritate sensitive skin
  4. Require 60-90 day regimen for best results

As you can see, Rodan + Fields comes out ahead when it comes to rigorous product development and anti-aging results. But L’BRI offers greater value and a wider range of natural personal care products.

  • L’BRI Vs. Rodan + Fields: Business Opportunity

L’BRI and Rodan + Fields both use a direct selling model, relying on independent consultants to sell products and recruit team members. There are some key differences in the business opportunity that each provides:

  1. Joining Cost: L’BRI has a lower onboarding cost of $49, while Rodan + Fields costs $45 to enroll. L’BRI has an optional starter kit for $199.
  2. Commission/Income Potential: L’BRI offers commissions ranging from 5-30% based on team structure. Rodan + Fields compensates up to 40% along with bonuses and incentives.
  3. Training and Support: Both companies provide online and in-person training on sales, recruitment and leadership development. L’BRI emphasizes conferences while R+F highlights digital tools.
  4. Team Building: Building a team/downline is the key to earning higher income. Rodan + Fields is known for providing strong systems to foster team growth.

Overall, Rodan + Fields is recognized for offering a lucrative direct selling opportunity backed by a premium skincare brand. But L’BRI provides more flexibility for part-time sellers or smaller budgets.

  • L’BRI Vs. Rodan + Fields: Customer Reviews

Here’s an overview of customer feedback on these brands:

  1. L’BRI Reviews: Most customers praise the affordable, natural ingredients and skin-soothing results. Negative reviews cite drying formulas, ineffective anti-aging benefits, and pushy consultants.
  2. Rodan + Fields Reviews: Many reviewers share remarkable before and after photos and tout the anti-aging and acne-clearing results. Critical reviews complain of overly harsh ingredients, dryness/peeling, and multi-step regimens.

Each brand has predominantly positive reviews reinforcing their unique benefits – L’BRI for botanical ingredients and Rodan + Fields for dramatic anti-aging outcomes. But some key concerns relate to skin irritation and consultant sales tactics.

Read Also: Battle of Beautycounter and Rodan and Fields

Frequently Asked Questions (FAQs)

Where are L’BRI products manufactured?

L’BRI products are manufactured in an FDA audited facility in Draper, Utah. The facility adheres to Good Manufacturing Practices (GMP).

What products compare to Rodan + Fields?

Some product alternatives to Rodan + Fields include Meaningful Beauty, Jeunesse Reserve, and NuSkin’s ageLOC. But few rival R+F’s rigorous clinical testing.

Is L’BRI actually good?

The vast majority of L’BRI reviews are positive. Customers praise the quality natural ingredients, skin nourishment, and soothing aloe vera. But L’BRI is not as strong for anti-aging as medical-grade brands.

What is Rodan + Fields best product?

Rodan + Fields is best known for their Anti-Age Regimen to reduce wrinkles. Their Reverse Regimen also gets rave reviews for its anti-aging, radiance-boosting effects.

Also Read: Comparison Between Clinique And Rodan + Fields

Final Verdict

In this detailed comparison, Rodan + Fields comes out ahead for its science-backed, dermatologist-developed approach to anti-aging. However, L’BRI offers reasonably priced, natural personal care that also earns glowing reviews.

Ultimately, you can’t go wrong with either brand. L’BRI provides an affordable range of aloe-based formulas for the whole family. And Rodan + Fields delivers targeted anti-aging solutions to fight wrinkles and other skin concerns.

Try sampling products from both lines to see which best meets your skincare and budget needs. And consider becoming a consultant if you want to earn extra income and discounts on these popular products.

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