When it comes to haircare, OUAI and Briogeo are two of the most popular brands on the market. Both focus on using high-quality, natural ingredients to nourish hair.
But which one is better for achieving healthy, beautiful hair? Here is a comprehensive comparison of OUAI and Briogeo to help you decide which brand best suits your haircare needs.
A Brief Comparison Table
| Category | OUAI | Briogeo |
| Key Ingredients | Keravis Protein, Smart Keratin, Biotin | Rice Water Complex, Quinoa Extract, Rosehip Oil |
| Hair Types | All | Curly, Coiled, Wavy |
| Price Range | $$ | $$$ |
| Sustainability | Recyclable bottles, Vegan formulas | Certified B-Corp, 90% plant-based bottles |
| Best Known For | Texturizing, Volumizing | Hydration, Curl Definition |
| Most Popular Product | Wave Spray | Don’t Despair, Repair! Hair Mask |
| Available Sizes | Travel to Jumbo | Travel to Jumbo |
Overview of OUAI
Founded by celebrity hairstylist Jen Atkin, OUAI is known for its texturizing and volumizing products. Some key aspects of the brand:
- Key ingredients: OUAI formulates its products with proteins like keravis and smart keratin to strengthen hair. It also includes biotin to support hair growth.
- Hair types: OUAI works well for all hair types including fine, thick, straight, wavy, curly, and coiled hair.
- Price range: OUAI is considered a mid-range brand with most products costing between $20-$30.
- Sustainability: OUAI uses recyclable plastic bottles and vegan formulas without animal derived ingredients.
- Best for: Adding texture, volume, and grip to hair for flexible styling.
- Most popular: The Wave Spray is OUAI’s #1 product. It enhances natural texture and adds beachy waves.
- Sizes: OUAI has travel sizes for trying products out and jumbo sizes for loyal users.
- Standout qualities: Lightweight formulas, movable and brushable hold, buildable results.
Overview of Briogeo
Founded by Nancy Twine, Briogeo focuses on clean, natural ingredients for hair health. Aspects of the brand include:
- Key ingredients: Briogeo features rice water, quinoa, and tomato extracts to hydrate and strengthen hair. It also uses oils like rosehip to nourish hair.
- Hair types: Briogeo specializes in formulas for curly, coily, and wavy hair types. But products work for all hair.
- Price range: Briogeo is a premium brand with most products costing $20-$40. The ingredients are very high quality.
- Sustainability: Briogeo is a Certified B-Corporation and uses 90% plant-based bottles. They are committed to ethical practices.
- Best for: Defining curls, fighting frizz, and improving hair’s moisture balance.
- Most popular: The Don’t Despair, Repair! mask is Briogeo’s top seller. It revives very damaged hair.
- Sizes: Briogeo offers travel sizes and jumbo sizes in addition to regular sizes.
- Standout qualities: Innovative natural formulas, effective hair repair, suited for all curl types.
Also Read: Comparison Between OUAI and Ouidad
Key Differences Between OUAI And Brigeo
Now, let’s dive deeper into how OUAI and Briogeo stack up against each other in areas like ingredients, hair types suited for each brand, scent, specific products, and more.
· Ingredients
Both brands use high quality botanical ingredients, but they select different ingredients to target different hair needs:
OUAI relies on strengthening proteins and vitamins to volumize hair. Key ingredients like keravis protein, hydrolyzed keratin, and biotin improve hair’s structure. OUAI also incorporates amino acids for repairs and bamboo to protect against heat damage.
Comparatively, Briogeo focuses more on hydration and nourishment. They use ingredients like rice water, tomato fruit ferment, and rosehip oil to boost moisture and softness. Unique extracts like quinoa increase hair’s elasticity and strength. Briogeo also relies on nourishing oils for antioxidant protection.
· Hair Types
OUAI formulates all its products to be suitable for all hair types. The lightweight textures work for fine and thick hair. The emphasis on adding texture and grip also makes them great for straight, wavy, and curly manes. Those with color-treated hair can also safely use OUAI.
Briogeo specializes in hair care for curly, coily, and wavy locks. The hydrating formulas define texture, fight frizz, and enhance shine. People with very coily hair may especially benefit from Briogeo’s curl-specific ingredients. That said, Briogeo products deliver nourishment that improves all hair types.
· Scents
OUAI features clean, fresh fragrances in their haircare. They avoid overly florals scents. Instead, expect light citrusy and aquatic smells. The scents are quite subtle.
Briogeo uses natural essential oil blends to give their products aromatherapeutic benefits. Popular scents across the line include ginger, mint, and green tea. The scents are formulated for sensitive scalps. Like OUAI, the smells are pleasant but not overpowering.
· Specific Products Comparison
Here is a comparison of some of the most popular products from OUAI and Briogeo:
Dry Shampoo: OUAI’s popular Dry Shampoo Foam absorbs oil and adds volume using starch. Briogeo’s top-selling Scalp Revival Charcoal + Coconut Oil Micro-exfoliating Shampoo combines exfoliating charcoal with hydrating coconut oil to refresh hair and scalp between washes.
Conditioner: For lightweight conditioning and anti-breakage, OUAI’s best seller is the Repair Conditioner. Briogeo’s wildly popular option is the Don’t Despair, Repair! Deep Conditioning Mask which contains rosehip, argan, and coconut oils to reconstruct very damaged hair.
Curl Enhancer: To define waves and curls, OUAI’s Wave Spray adds beachy texture. For extra frizz protection and curl formation, Briogeo’s Curl Charisma Rice Amino + Avocado Leave-In Defining Cream is the top choice.
Volume Shampoo: OUAI’s Volume Shampoo uses panthenol and polymers to add fullness. Briogeo’s Blossom & BloomTM Ginseng + Biotin Volumizing Shampoo relies on ginger root and biotin to plump up strands.
Heat Protectant: Before hot tool styling, OUAI’s Thermal Protection Spray shields against damage. Briogeo’s Farewell FrizzTM Rosehip, Argan & Coconut Oil Blend Heat Protectant Crème uses hydrating oils to protect from heat up to 425°F.
· Hair Concerns Targeted
OUAI is best for improving grip, texture, and volume. So it suits those wanting an added boost in fullness or style flexibility. The emphasis on keratin repair also aids damaged hair.
Briogeo excels at hydration, definition, and minimizing frizz. So it suits those struggling with dryness, brittle strands, or lack of curl formation. The nourishing oils make it ideal for very parched, over-processed hair.
· Sustainability Practices
Both brands aim to be eco-friendly:
- OUAI uses recycled plastic in their bottles. Their formulas are vegan.
- Briogeo has B-Corp certification for ethical business practices. They use 90% plant-based plastic in their bottles. Their ingredients are responsibly sourced.
So Briogeo perhaps edges out OUAI slightly when it comes to sustainability commitments. But both brands are relatively eco-conscious compared to conventional haircare companies.
Also Read: Battle Of The Hair Colors: IGK Vs. Madison Reed
· Size Range
OUAI and Briogeo both offer a wide range of sizes, which is a major plus:
- Travel or sample sizes let you try out products.
- Regular sizes are perfect for everyday use.
- Jumbo sizes give the best value for money on favorites.
Having the size flexibility allows you to test products before fully committing. Overall for sizes, it’s a tie between the two brands.
· Price Point
OUAI prices fall solidly into the mid-range category, costing about $20-$30 per standard product. This makes the brand pretty affordable yet not drugstore cheap.
Briogeo is priced a bit higher, ranging from $20 for travel sizes up to $40 for core products. The formulations lean more premium. But you pay for the very high quality natural ingredients.
So Briogeo costs a little more than OUAI typically, putting it into the premium price tier rather than mid-range. But fans feel the results justify the investment.
Also Watch This Review Video:
Which One Should You Select?
Overall, OUAI pulls ahead for:
- Best range of volumizing/texturizing products
- Most affordable pricing
- Excellent formulas for straight and wavy hair
But Briogeo wins for:
- Curl and coil hair expertise
- Intensive repair for severely damaged hair
- Premium, botanical-based formulas
- Leader in sustainability
So in summary, those wanting lighter formulas to boost volume and style flexibility are better suited to OUAI. People looking to enhance definition, moisture, and growth for curly hair will prefer Briogeo. You really can’t go wrong with either brand. But focus on your particular hair goals and hair type to pick the one that will benefit you most!
Also Read: Comparison Between Curlsmith And Ouidad.
Frequently Asked Questions (FAQs)
Yes, Briogeo is great for your hair! The brand uses naturally-derived, nourishing ingredients focused on repairing damage and moisturizing hair. The formulas are free of harsh sulfates and silicones. Briogeo is a standout for hair that is very dry, brittle, or frizzy. The curl-enhancing products also define texture beautifully. Just take care not to overuse the thicker, richer products, as this can weight hair down.
Absolutely, OUAI makes exceptional haircare products. They use high-quality ingredients like keratin proteins for strength and nourishers like amino acids. The formulas repair damage from processing while boosting softness and shine. OUAI is ideal for anyone who wants lightweight volumizing products that add texture. The brand makes hair feel healthier and stronger.
Briogeo offers intensive hydrating and repairing treatments for damaged hair. But Olaplex has patented technology that structurally re-bonds broken disulfide bonds in hair. So Olaplex may have an edge for chemically treated hair that needs serious repair. However, Briogeo’s nourishing formulas provide an excellent at-home treatment alternative. Using both brands can provide optimal hair health.
Yes, OUAI products deliver noticeable results for most people. The volumizing shampoos and mists thicken hair and enhance texture beautifully. The smoothing and repairing formulas limit breakage and frizz. OUAI brings out hair’s natural texture. Products do need to be used as a complete system for best effectiveness. But the brand receives outstanding feedback on transforming the look and feel of hair.
Final Thoughts
When comparing OUAI versus Briogeo, you can be confident that both brands create high-performing formulas with natural ingredients.
Look closely at each brand’s specialties when deciding which suits your particular haircare needs and hair type best. For a personalized routine, feel free to mix and match products from both lines. With smart use, you’ll achieve beautiful, healthy hair.