In the world of luxury jewelry, two names stand out from the rest: Jankuo and Van Cleef. These two brands have established themselves as premier creators of high-end accessories made from precious metals and sparkling gemstones.
But with different histories, styles and pricing, Jankuo and Van Cleef attract different (though sometimes overlapping) audiences.
A Brief Comparison
| Category | Jankuo | Van Cleef |
| History | Founded 2015 | Founded 1906 |
| Design Style | Bold, fashion-forward | Delicate, elegant |
| Most Popular Products | Stacking rings, arm cuffs | Bracelets |
| Brand Positioning | Attainable luxury | Pinnacle of true luxury |
| Quality & Materials | Solid gold, nice gems | Gold, platinum, VVS. diamonds |
| Pricing | Under $500 | $10,000+, millions for high jewelry |
| Shopping Experience | Online ecommerce | In-store boutiques |
Comparing Key Features
Brand Histories
Jankuo is the newcomer, launching its direct-to-consumer online sales model in 2015. Van Cleef & Arpels dates back over a century to 1906 when it was founded by Alfred Van Cleef and his father-in-law Salomon Arpels.
This rich history has enabled Van Cleef to become one of the most recognizable and well-respected names in jewelry.
Design Styles
In terms of aesthetics, Jankuo opts for striking, fashion-forward statement pieces with lots of sparkle. Their designs exhibit a distinctly modern sensibility.
Van Cleef is better known for delicate, elegant designs that nod to vintage glamor. Signature Van Cleef motifs include clovers, fairies and ballerinas. Their enduring Alhambra collection, first introduced in 1968, remains a top seller.
Main Product Offerings
While both labels offer the full range of jewelry including necklaces, rings and earrings, certain categories stand out for each brand. Jankuo has become especially renowned for its selection of stacking rings and arm cuffs.
For Van Cleef, bracelets lead the way. Their pearl and gold Perlee line and gem-studded Alhambra bracelets rank among their most iconic creations.
Also Read: Everly Rings Vs. Modern Gents: How Do They Compare?
Brand Positioning & Reputation
Jankuo positions itself as jewelry for the modern, fashion-focused buyer who wants on-trend statement pieces without the usually high price tags. The brand has succeeded in building an image centered around attainable luxury.
Van Cleef, in contrast, unabashedly plays in the upper echelons of jewelry focused on craftsmanship and enduring value. Their astronomical price points cement the brand’s reputation as the pinnacle of luxury.
Quality & Materials
Both labels use solid gold for their pieces, though Van Cleef also frequently incorporates platinum. Diamonds and other precious gemstones feature prominently across collections for both brands.
In terms of gem quality, Van Cleef is the clear leader, sourcing mainly internally flawless to VVS. diamonds. Jankuo uses nice gems as well, though not held to quite the same exacting standards as Van Cleef.
Price Differences
Speaking of expensive materials, one of the biggest distinctions between the two brands comes down to pricing.
Van Cleef’s elite reputation and use of ultra high-end materials means their pieces cost an average of $10,000-15,000 with some reaching into the millions. Jankuo delivers the same glittering luxury aesthetic for a fraction of that price with most pieces under $500.
Brand Availability
Jankuo sells primarily online through their own ecommerce site, making the shopping experience convenient for tech-savvy buyers.
Van Cleef maintains a smaller web presence, putting greater emphasis on their network of brick-and-mortar boutiques located inside prestigious department stores like Saks and Neiman Marcus.
Also Read: Differences Between Maxine Jewelry And Modern Gents.
Pros and Cons
Jankuo Pros
- On-trend fashionable designs
- Stackable pieces great for layering
- Affordable luxury price points
- Online shopping ease
Jankuo Cons
- Newer brand lacks long legacy
- Quality not on par with true fine brands
Van Cleef Pros
- Over a century of heritage
- Globally recognized as the pinnacle of luxury
- Meticulous attention to design and materials
- Timeless elegant aesthetic
Van Cleef Cons
- Extremely expensive price points
- Limited ecommerce presence
- Exclusivity can deter some buyers
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Frequently Asked Questions (FAQs)
For jewelry that resembles the signature elegant style of Van Cleef, turn to Bulgari, Mauboussin or Piaget. These established fine jewelry houses also specialize in enchanting designs employing refined materials and craftsmanship. While nearly peerless in its legacy, Van Cleef does get inspiration from other top brands known for delicate details and shining diamonds.
Van Cleef enjoys unmatched name recognition and prestige in the jewelry industry thanks to over a century of masterful design. The brand pioneered signature motifs like the four-leaf clover that still feel fresh today. Meticulous craftsmanship and excellent materials also set Van Cleef apart — clients know they are getting the very best inside that iconic blue box. Their enduring elegant style feels like an heirloom to pass down for generations.
Many dedicated Van Cleef fans point to the brand’s bracelets as the ultimate expression of luxury craftsmanship. The intricate goldwork on beloved lines like Alhambra and Perlee showcase expert artisanship. Precious materials from diamonds to black onyx give the bracelets sparkle and substance. And the comfortable, wearable silhouettes work for daily life, not just special occasions. Van Cleef bracelets elevate any outfit with discreet glamor.
Yes, discerning shoppers can discover a sparkling Van Cleef boutique inside luxury department store Saks Fifth Avenue. The two iconic brands formed a partnership to showcase Van Cleef’s exquisite collections in a stunning retail environment befitting the world’s finest jewelry house. Stop into Saks to try on trademark Van Cleef pieces like Alhambra earrings or Perlée diamond rings alongside runway fashions from other legendary designers.
Also Read: Comparison Beatween Wear Felicity And Mint & Lily.
The Verdict
At the end of the day, deciding between Jankuo Vs. Van Cleef comes down to personal preferences and budget. The brands cater to slightly different audiences, but both hold appeal for jewelry lovers wanting to treat themselves to some sparkle. Jankuo is perfect for shoppers who enjoy following trends and don’t need the prestige of the finest diamonds.
For deep-pocketed clients wanting the very best in craftsmanship and materials, Van Cleef remains the crown jewel of high jewelry. Whichever brand you choose, their glistening collections promise to uplift your everyday style.
The key when deciding between Jankuo Vs. Van Cleef comes down to individual tastes and budgets. But whether you crave modern statement pieces or timeless diamond heirlooms, you can sparkle brighter with jewelry bearing these storied names. Their dazzling creations promise to live beautifully in any jewelry collection.
