Birdy Grey Vs. Lulus: Better Bridesmaid Dress Retailers

Every bride wants her bridesmaids to feel beautiful on the big day. Finding the perfect bridesmaid dresses can be a daunting task, but Birdy Grey and Lulus both aim to make the process easy and affordable.

This article will compare the pros and cons of these two popular bridesmaid dress retailers to help you decide which is best for your wedding party.

A Brief Comparison Table Between Birdy Grey And Lulus

FeatureBirdy GreyLulus
SelectionExclusively bridesmaid dresses in 50+ colors200+ styles including bridesmaid-appropriate options
Price Range$99 – $129$68 – $129
Styling OptionsQuiz provides personalized recommendations, themed inspiration guidesStyle photos and guides available
Sizing and FitFree try at home to ensure best fit, size 00-30, misses and plusFree custom sizing, size 0-24, extended sizing
Customer ServiceEmail, phone, and chat support for bridesmaid questionsEmail, phone, live chat, social media support
Shipping Times7-10 days standard, 3-5 day expeditedStandard and expedited options available
Company OriginU.S. based, dresses made in the U.S.U.S. based company

Overview Of Birdy Grey

Birdy Grey

Founded in 2017, Birdy Grey prides itself on being a bridesmaid dress company designed by brides, for brides. Their collection is exclusively bridesmaid dresses, with styles ranging from long chiffon gowns to short satin frocks. Prices typically range from $99 to $129.

Birdy Grey aims to take the stress out of bridesmaid dress shopping. They offer an online quiz to help match dresses to personalities and make suggestions tailored to your wedding. The website also includes styling tips and color palette inspiration.

Another standout feature of Birdy Grey is their try at home program. Brides and bridesmaids can order up to 6 sample dresses to try on at home for free. You only pay for the dresses you decide to keep.

This makes it easy to find the perfect fit and style for each woman in your bridal party.

Overview Of Lulus


While not exclusively bridesmaid dresses, Lulus does offer a wide selection of formal gowns and cocktail dresses perfect for bridesmaids. The company has been around since 1996, making it a tried and true retailer.

Lulus is known for affordable, on-trend women’s clothing. Bridesmaid dresses come in standard and plus sizes and generally range from $68 to $89. The style selection includes long and short dresses in chiffon, lace, satin, and crepe fabrics.

Lulus offers standard returns within the US, allowing dresses to be tried at home. They also provide free custom sizing for the entire bridal party to get the perfect fit.

For extra peace of mind, you can order swatches to view fabric colors and textures before purchasing dresses.

Key Differences Between Birdy Grey And Lulus


The main difference between these two retailers is their range of bridesmaid dress options. Birdy Grey exclusively sells bridesmaid gowns in over 50 colors and multiple lengths. Their collection includes dresses for winter, summer, and boho-chic weddings with on-trend details like ruffles, puff sleeves, and cut outs.

Lulus has 200+ styles that work well as bridesmaid dresses but also sell other products. You’ll have to comb through evening gowns, casual dresses, and special occasion outfits to find bridesmaid dress contenders.

The color and fabric options are also not as robust as a brand dedicated specifically to bridesmaid dresses.

Styling Options

Both Lulus and Birdy Grey aim to take the guesswork out of styling your bridesmaids. Lulus provides inspiration photos of their dresses accessorized and styled for formal events. Birdy Grey takes it a step further and provides content on how to match dresses to your wedding theme, color palette recommendations, and styling tips tailored to body type.

Their blog also includes real bride reviews and photos.

Birdy Grey’s style quiz sets them apart by generating custom dress recommendations for each bridesmaid based on your input. You can filter by dress color, length, sleeve type, and personality fit. Lulus does not offer individualized outfit suggestions.

Read More: Comparison Between Birdy Grey And Kennedy Blue

Sizing And Fit

Finding the right size and flattering fit for all body types is imperative when picking out bridesmaid dresses. Both Birdy Grey and Lulus take steps to make this easier.

Lulus provides custom sizing for a fee, allowing you to request special sizes to fit your bridal party just right. They also have an extensive size range up to size 24. Their models showcase a diversity of body types to give a realistic preview of how a dress might look.

Birdy Grey’s try at home program allows each bridesmaid to order up to 6 sample dresses in their usual size to try on at home. This helps take the guesswork out of sizing and ensures the perfect fit.

Their size range includes standard misses, plus, and maternity sizing. The models on their website represent diverse body types as well.

Watch the video to learn more!


When comparing the typical price range for dresses at Lulus ($68-$129) and Birdy Grey ($99-$129), they are quite similar. While some Lulus maxi dress styles are under $70, their long gowns in bridesmaid-appropriate fabrics are priced comparably to Birdy Grey’s offerings.

Considering that Birdy Grey specializes in bridesmaid dresses, they offer exceptional value for the quality of fabric and stylish designs. You’ll also have better luck finding budget-friendly dresses in a wide range of colors and fabrics there compared to browsing Lulus’ entire inventory.

Customer Service

Lulus and Birdy Grey both aim to provide friendly and responsive customer service. Lulus offers live chat, email, phone, and social media support. Birdy Grey provides email and a toll-free support line.

When you’re coordinating multiple bridesmaids’ outfits, having dedicated customer service for bridesmaid dress questions gives Birdy Grey an advantage. Their consultants are experts on the brand’s products and best practices for choosing styles and colors for the bridal party.

Frequently Asked Questions (FAQ)

Does Birdy GREY Run Big Or Small?

Most customers find Birdy Grey dresses run true-to-size. However, reviews indicate their fit varies slightly by style. Form fitting dresses tend to run small while flowy dresses run large or true-to-size. Consult their size chart and read reviews of the specific dress you’re eyeing to determine whether to size up or down. Taking advantage of their try at home program can ensure the perfect fit too.

How Long Does It Take To Get Dresses From Birdy GREY?

Birdy Grey offers standard and expedited shipping options. Standard shipping takes 7-10 business days. Upgrade to expedited 3-5 day shipping for an additional fee.
Rush orders needed in under 5 days will have an extra rush fee. Make sure to account for shipping times when ordering especially if your wedding is fast approaching.
You can always take advantage of the try at home program a few months out to get your order in early.

Is Birdy Grey A US Company?

Yes, Birdy Grey is a U.S. based company. Their dresses are designed in-house and produced in factories across the country. One downside is alterations are only available in the Southern California area near their headquarters.

What Is The Most Popular Colour For A Bridesmaid Dress?

At Birdy Grey, blush pink, navy, sage green, and mauve tend to be best-selling bridesmaid dress colors. Neutral earth tones work well for fall weddings, while pinks and purples complement spring and summer events. Ultimately the most popular bridesmaid dress color matches your wedding palette. Don’t be afraid to go bold or asymmetrical by mixing up dresses in complementary or contrasting hues.

Also Read: Differences Between Emmacloth And Shein.

The Verdict: Birdy Grey Vs. Lulus For Bridesmaid Dresses

For bridesmaid dress shopping, Birdy Grey has the advantage over Lulus in terms of selection, styling guidance, and customer service. While Lulus might have some cheaper maxi dress options, the quality, value, and convenience of Birdy Grey’s bridesmaid-focused offerings make them a clear winner.

The ideal solution may be purchasing your favorite Lulus dress styles for bridesmaids while using Birdy Grey’s color and styling recommendations.

Take advantage of both companies’ try at home programs to find the perfect fit. With the in-depth comparison above, you’ll be equipped to choose the best bridesmaid dresses for your wedding event.

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