Hey there, ladies! If you’ve ever dealt with the annoyance of underboob sweat, you know it’s no joke—especially in the summer heat or during a steamy shower. That’s where the Ta-Ta Towel comes in, a quirky yet genius invention that’s been a game-changer for me. I’m diving deep into my experience with this towel bra, sharing the highs, lows, and everything in between. Trust me, if you’re looking for a comfy, practical solution to keep your “girls” high and dry, you need to give this a try. Let’s get into it!
My Journey With The Ta-Ta Towel

I first stumbled across the Ta-Ta Towel while scrolling through Instagram, where its viral fame was hard to miss. Created by Erin Robertson, this towel bra promised to tackle boob sweat—a problem I know all too well as a 36D living in humid Florida. I was skeptical but intrigued. Could a towel slung around my neck really make a difference? After snagging one from their website, I’ve been using it for months, and I’m ready to spill the tea. From lounging at home to post-shower routines, here’s what I’ve learned.
The Ta-Ta Towel isn’t your average towel. It’s a halter-style garment with terrycloth on one side for absorbency and a soft liner (like modal or cotton) on the other for comfort. It’s designed to wrap around your neck and cradle each breast, keeping them dry and supported without the constriction of a bra. I’ve worn it while getting ready, chilling on the couch, and even during light yoga sessions. It’s become my go-to for those moments when I want to feel free but still need a little help with sweat and comfort.
Pros Of The Ta-Ta Towel
The Ta-Ta Towel has some serious perks that make it a standout in my wardrobe. Here’s why I’m obsessed:
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- Sweat-Busting Power: This thing is a moisture magnet. Within minutes of wearing it post-shower, my underboob area was bone-dry, no more patting with a towel every five seconds.
- Super Comfy Fabric: The modal and cotton blend feels like a hug for your boobs. It’s soft, stretchy, and doesn’t irritate my skin, even after hours of wear.
- Adjustable Fit: The neck strap lets you tweak the tightness, so it’s snug but not suffocating. I love that I can adjust it to my liking.
- Perfect for Lounging: Whether I’m Netflix-binging or doing chores, it keeps me cool and comfy without the weight of a bra.
- Great for Nursing Moms: I’m not nursing, but my friend swears by the maternity version for easy access and leak absorption during breastfeeding.
- Stylish Patterns: From leopard print to festive holiday designs, the Ta-Ta Towel adds a fun vibe to my loungewear. I feel cute wearing it!
- Eco-Friendly Manufacturing: Made in the USA by women using sustainable materials, it’s a purchase I feel good about supporting.
- Prevents Skin Irritation: No more rashes or chafing under my breasts, which used to be a constant summer struggle for me.
- Easy to Slip On: It’s as simple as throwing it over your neck and adjusting. No clasps or hooks to wrestle with.
- Reversible Design: Two looks in one! I can flip it for a different pattern, which keeps things fresh and versatile.
Each of these pros has made my daily routine smoother. The sweat-busting feature alone is worth its weight in gold, especially during Florida’s sweltering summers. The fabric feels luxurious, and the adjustable fit means I don’t feel like I’m wearing a straitjacket. Plus, the variety of patterns makes it feel less like a utility item and more like a fashion statement.
Cons Of The Ta-Ta Towel
No product is perfect, and the Ta-Ta Towel has a few quirks. Here’s what I’ve noticed:

- Neck Strain: The halter design puts some weight on your neck, which can get uncomfortable after a few hours, especially for larger cup sizes like mine.
- Limited Support: Don’t expect it to lift like a bra. It’s more about drying than supporting, so there’s still some bounce.
- Pricey for a Towel: At $30-$45, it’s not cheap for what’s essentially a fancy towel. I hesitated before buying.
- Not for Public Wear: This is strictly a home-use item. I’d never wear it out—it’s too revealing for that.
- Sizing Can Be Tricky: The cup-based sizing (C to H) works, but if you’re between sizes, it might not fit perfectly.
- Washing Frequency: It needs regular washing to stay fresh, which can be a hassle if you’re using it daily.
- Not Ideal for Small Chests: My smaller-chested friend tried mine and said it felt unnecessary for her A-cup.
- Limited Color Options: While the patterns are cute, I wish there were more solid color choices for a simpler look.
- Can Slip During Activity: If I’m moving a lot (like during yoga), it sometimes shifts and needs readjusting.
- Not a Bra Replacement: If you need serious support for back pain, this won’t cut it. It’s more of a comfort accessory.
The neck strain is my biggest gripe—after a long day, I sometimes switch to a regular bra for relief. The price also stung a bit, but I justified it because of the quality and unique function. If you’re expecting a miracle bra, you’ll be disappointed, but for its intended purpose, these cons are manageable.
Maintenance And How To Get The Most Out Of Your Ta-Ta Towel
To keep your Ta-Ta Towel in tip-top shape, a little TLC goes a long way. Here’s how I maximize its lifespan and performance:
- Wash After Every Use: It’s absorbent, so it soaks up sweat and oils. I toss mine in the wash with my towels to keep it fresh.
- Use Gentle Detergent: Harsh chemicals can wear out the soft modal lining. I stick to mild, eco-friendly soaps.
- Machine Wash, Low Heat: The care label says machine washable, but I use a low-heat dryer to prevent shrinking.
- Avoid Fabric Softener: It can reduce absorbency. I skip it to ensure the terrycloth stays thirsty for sweat.
- Air Dry When Possible: To extend the fabric’s life, I sometimes hang it to dry. It’s ready in a few hours.
- Store Flat or Hung: Folding it tightly can stretch the elastic. I hang mine or lay it flat in a drawer.
- Check Straps Regularly: The neck strap can loosen over time. I tighten it before each use for the best fit.
- Rotate if You Own Multiple: I have two, so I alternate to give each a break and extend their durability.
- Spot Clean for Stains: For makeup or lotion stains, I dab with a mild cleaner before washing to keep it looking new.
- Use for Specific Scenarios: I get the most out of it by wearing it post-shower, during lounging, or light activities, not all day.
These tips have kept my Ta-Ta Towel soft and effective after months of use. Washing it regularly is key to maintaining its absorbency, and being gentle with the fabric ensures it doesn’t lose its cozy feel. Rotating between two towels also helps them last longer, especially if you’re using them daily.
Comparison With Other Brands
The Ta-Ta Towel isn’t the only player in the boob sweat game, so let’s see how it stacks up against competitors like Toulite Bra Liners, Behave Bras, and regular hand towels.

Ta-Ta Towel vs. Toulite Bra Liners
- Absorbency: Ta-Ta Towel’s terrycloth is super absorbent, while Toulite’s cotton pads are decent but less effective for heavy sweat.
- Comfort: Ta-Ta Towel feels like a luxury towel; Toulite’s liners are thinner and can feel scratchy after a while.
- Design: Ta-Ta Towel’s halter style is unique and fun; Toulite liners are just pads you tuck into your bra.
- Support: Neither offers much lift, but Ta-Ta Towel provides slight shaping, unlike Toulite’s flat design.
- Price: Ta-Ta Towel is pricier ($30-$45) compared to Toulite’s $15 for a pack of 20.
- Durability: Ta-Ta Towel lasts longer with proper care; Toulite liners are disposable or washable but wear out faster.
- Use Case: Ta-Ta Towel is for lounging or post-shower; Toulite is for wearing under bras during the day.
- Style: Ta-Ta Towel wins with cute patterns; Toulite liners are plain and functional.
- Ease of Use: Ta-Ta Towel is a one-piece solution; Toulite requires positioning under your bra.
- Availability: Ta-Ta Towel is sold online; Toulite is widely available on Amazon and in stores.
I prefer the Ta-Ta Towel for home use because it’s more comfortable and stylish, but Toulite is better for discreet, on-the-go sweat protection.
Ta-Ta Towel vs. Behave Bras
- Absorbency: Ta-Ta Towel excels at soaking up sweat; Behave Bras focus more on support with less absorbency.
- Comfort: Ta-Ta Towel’s soft fabric feels better for lounging; Behave Bras are snugger, like a sports bra.
- Design: Ta-Ta Towel’s open, towel-like design is unique; Behave Bras are traditional bras with sweat-wicking tech.
- Support: Behave Bras offer better lift and structure; Ta-Ta Towel is more about drying than shaping.
- Price: Behave Bras cost $50-$70, more than Ta-Ta Towel’s $30-$45.
- Durability: Both are durable, but Ta-Ta Towel’s simpler design is easier to maintain.
- Use Case: Ta-Ta Towel is for home; Behave Bras are for active wear or daily use.
- Style: Ta-Ta Towel has playful designs; Behave Bras are sporty and sleek.
- Ease of Use: Ta-Ta Towel is easier to slip on; Behave Bras require hooking and adjusting.
- Availability: Both are online, but Behave Bras are also in select retail stores.
Behave Bras are great for workouts or all-day wear, but Ta-Ta Towel is my pick for cozy, sweat-free moments at home.
Ta-Ta Towel vs. Regular Hand Towel
- Absorbency: Both are absorbent, but Ta-Ta Towel’s tailored fit targets underboob better than a loose hand towel.
- Comfort: Ta-Ta Towel’s soft liner is kinder to skin; hand towels can be rough and bulky.
- Design: Ta-Ta Towel is purpose-built for breasts; hand towels are a makeshift solution.
- Support: Ta-Ta Towel offers light support; hand towels offer none and often slip.
- Price: Hand towels are dirt cheap ($5-$10), while Ta-Ta Towel is a premium $30-$45.
- Durability: Both last, but Ta-Ta Towel’s elastic and stitching are designed for repeated use.
- Use Case: Ta-Ta Towel is for lounging or post-shower; hand towels are a quick fix but less practical.
- Style: Ta-Ta Towel looks cute; hand towels are plain and utilitarian.
- Ease of Use: Ta-Ta Towel stays in place; hand towels need constant tucking.
- Availability: Hand towels are everywhere; Ta-Ta Towel is online-only.
I used to tuck a hand towel under my boobs, but the Ta-Ta Towel’s design makes it far more effective and comfortable.
My Experience In Different Scenarios

I’ve tested the Ta-Ta Towel in various situations, and it’s been a mixed bag depending on the context. Post-shower, it’s a lifesaver. I slip it on while doing my makeup, and it keeps me dry without the hassle of holding a towel. Lounging around the house? It’s perfect for cozy nights when I don’t want a bra but still need some coverage. I’ve even worn it during light yoga, though it shifts a bit if I’m bending too much. For nursing moms, my friend says it’s a godsend for quick access and leak protection. However, it’s not ideal for long-term wear due to the neck strain, and I wouldn’t dream of wearing it outside—it’s too exposed for that.
The Ta-Ta Towel shines in low-key, indoor settings. It’s like a cozy robe for your boobs, keeping them dry and comfy while you go about your routine. But if you’re looking for something to wear all day or during high-intensity activities, you’ll need a proper bra or liner. Knowing when to use it is key to loving it.
Frequently Asked Questions (Faq)
Erin Robertson pitched Ta-Ta Towel on Shark Tank in 2018, seeking $200,000 for 10% equity. She landed a deal with Lori Greiner for $200,000 for 40% equity, but the deal never closed. Despite this, the exposure skyrocketed sales, hitting over $1 million in 2017 and maintaining around $1 million annually by 2023. The brand expanded with new products like robes, shorts, and Testie Towels for men, and it’s still thriving with a strong social media presence (220,000+ Instagram followers) and availability on Amazon and their website.
For me, absolutely—especially if boob sweat is a daily struggle. The comfort, absorbency, and cute designs make it worth the $30-$45 price tag for home use. However, if you need serious support or don’t deal with underboob sweat, you might not find it necessary. It’s a niche product, but for those who need it, it’s a game-changer. Weigh your needs against the cost and consider it a luxury for lounging.
They don’t stop you from sweating (nothing can!), but they absorb moisture like a champ, keeping your underboob dry. I noticed a huge difference post-shower or during hot days at home. The terrycloth soaks up sweat, and the soft liner prevents irritation. It’s not a cure for sweating but a fantastic tool for managing it.
The Ta-Ta Towel is designed to keep your breasts dry and comfortable, tackling boob sweat, rashes, and irritation. It’s perfect for lounging, post-shower routines, or breastfeeding, offering a soft, absorbent alternative to bras. Think of it as a cozy, purpose-built towel for your “girls” to prevent moisture buildup and skin issues.
Conclusion
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Ladies, if boob sweat has you down, the Ta-Ta Towel is your new best friend. It’s comfy, absorbent, and a total vibe for keeping your girls high and dry at home. My experience has been overwhelmingly positive, and I can’t imagine my summer routine without it. Whether you’re lounging, nursing, or just want to feel fresh post-shower, this quirky invention delivers. Grab one, try it out, and see why it’s worth every penny for sweat-free comfort