Nom Nom Probiotic For Dogs Reviews: Is It Worth It?

If you are a dog owner, you know the specific kind of panic that sets in when your dog wakes you up at 3 AM with that frantic “I need to go out now” whine. I have stood in my backyard in the pouring rain, watching my dog struggle with digestive issues more times than I care to count.

We love them, but dealing with gas that can clear a room, inconsistent stools, and rumbling tummies is exhausting for both of you. You’ve likely heard of Nom Nom for their fresh food, but their Full Spectrum Probiotic Support is the hidden gem in their lineup that claims to fix the gut from the inside out.

If you are tired of wasting money on cheap chews that do nothing but act as glorified treats, or if you are trying to transition your dog to a new diet without the disastrous side effects, you should buy this product. It is a potent, vet-formulated powder that actually delivers the high CFU count necessary to make a biological difference.

You can grab it directly from the Nom Nom website or add it to your fresh food subscription to ensure you never run out. It’s not the cheapest option on the shelf, but after seeing the difference in my own dog’s health, I can tell you it is absolutely worth the investment to stop the tummy troubles for good.

My Experience With Nom Nom Probiotic Support

Let me introduce you to the reason I became an amateur expert on dog gut health: my Golden Retriever mix, Baxter.

Baxter is the best boy, but his stomach is made of glass. If he looked at a piece of cheese wrong, we were in for three days of “pudding poop.”

If he got stressed because the mailman walked by too loudly, he’d have gas that smelled like sulfur.

I tried everything. I bought the pumpkin puree by the case. I tried the cheap probiotic chews from the grocery store that looked like little bones.

I even tried plain yogurt, which just made him more gassy because of the lactose.

I felt helpless. He was lethargic, his coat was looking dull, and I could tell his stomach hurt. I decided to switch his food to a fresh diet, and that’s when I stumbled upon Nom Nom. While I was browsing their food options, I saw the Full Spectrum Probiotic Support. I was skeptical. The price was higher than the chews I was used to, and it was a powder, which seemed messy. But the label caught my eye: 20 Billion CFUs. The stuff I was buying at the pet store had maybe 1 or 2 billion, if I was lucky. This was military-grade gut support.

I ordered a jar. It arrived cold-packed, which was the first green flag. Live bacteria need to stay alive, and the fact that Nom Nom treats this like a perishable item told me they were serious about potency. I started Baxter on it slowly, just a sprinkle on his dinner. The powder is very fine and basically odorless to me, which is great because Baxter is weirdly suspicious of “medicine.” I mixed it into his wet food, and he licked the bowl clean without hesitating.

The first three days, I didn’t see a miracle. In fact, his gas got slightly worse for about 24 hours, which I later learned is a normal “adjustment” phase when you introduce powerful good bacteria. But by day seven? The change was undeniable. For the first time in months, his stool was firm, consistent, and… well, pick-up-able. No more residue on the grass. No more 3 AM wake-up calls.

But the physical changes went beyond the bathroom habits. By week three, Baxter’s energy was different. He wasn’t just “not sick”; he was vibrant. His coat started to get that puppy-like softness back, and his eyes looked brighter. It turns out, when your dog isn’t spending all their energy fighting inflammation in their gut, they have a lot more energy to play fetch. I realized that what I thought was just “aging” or “laziness” was actually him feeling gross all the time. Nom Nom didn’t just fix his poop; it gave me my happy dog back. It’s now a non-negotiable part of our morning routine. I measure out the scoop, mix it in, and know that I’m insulating him against whatever trash he manages to eat in the park that day.

Also read: My Thoughts On K9 Ballistics Dog Bed

Pros Of Nom Nom Probiotic

• Massive Potency With 20 Billion CFUs: The single biggest selling point of this product is the sheer volume of beneficial bacteria.¹ “CFU” stands for Colony Forming Units—basically, the number of live, active bacteria in each dose.² Most standard pet store probiotics hover in the range of 1 to 3 billion CFUs. Nom Nom packs 20 billion into every serving.³ This is crucial because the stomach is a harsh, acidic environment. A huge percentage of bacteria die before they even reach the intestines where they do their work. By starting with such a massive number, Nom Nom ensures that a therapeutic dose actually survives the journey. It’s the difference between sending a scout and sending an army. For dogs with chronic issues, the lower-dose chews simply aren’t strong enough to outcompete the bad bacteria.
• A True “Synbiotic” Formula (Prebiotics Included): You will often hear about probiotics (the bacteria), but prebiotics are just as important. Prebiotics are essentially the food that the good bacteria eat.⁴ Without them, the probiotics can starve and die off quickly. Nom Nom includes prebiotic fiber (usually Inulin) in the formula.⁵ This creates a “synbiotic” effect, where the supplement provides both the seed (bacteria) and the fertilizer (fiber). This ensures that the bacteria don’t just pass through your dog; they actually set up shop, colonize the gut, and thrive long-term. This dual-action approach is why I saw sustainable results rather than just a temporary fix.
• Vet-Developed Full Spectrum Strains: Not all bacteria are created equal. Some strains are better for diarrhea, while others support the immune system or mood. Nom Nom’s formula isn’t just a random assortment; it is developed by veterinary nutritionists.⁶ The “Full Spectrum” blend includes multiple strains like Lactobacillus acidophilus, Lactobacillus plantarum, Bifidobacterium animalis, and others.⁷ This diversity mimics the natural biodiversity of a healthy gut microbiome. A single-strain probiotic might help with one specific issue, but a multi-strain formula supports overall health, immunity, and nutrient absorption.⁸ It covers all the bases, making it an excellent daily maintenance supplement for overall wellness.
• Clean Powder Format With Zero Fillers: Take a look at the ingredient label of those “liver flavored” probiotic chews. You will likely see chickpea flour, palm oil, glycerin, artificial smoke flavor, and preservatives. If your dog has a sensitive stomach, those “inactive” ingredients can often trigger the very allergies or upset stomachs you are trying to fix. Nom Nom is pure. It is just the active bacteria and a carrier (like maltodextrin) to keep it stable. There are no heavy flavorings, no gums, and no junk. This makes it hypoallergenic and safe for dogs with strict dietary restrictions. You aren’t feeding them a calorie-dense treat; you are feeding them a functional supplement.

Cons Of Nom Nom Probiotic

• The Premium Price Point: Quality comes at a cost, and Nom Nom is definitely on the higher end of the spectrum. A single jar can cost upwards of $40 depending on where you buy it. If you have a large dog, or multiple dogs, you go through the powder faster, and that monthly cost adds up. Compared to a $15 tub of chews from a big-box store, it can feel like a splurge. You have to view it as a preventative health investment rather than a treat. If you are on a tight budget, maintaining this continuously might be a strain, although the results often save you money on vet bills for diarrhea in the long run.
• Requires Strict Temperature Control: Because this product contains high levels of live, active cultures, it is sensitive to heat and light.⁹ You cannot just leave this in the pantry next to the kibble, especially in the summer. It needs to be stored in the refrigerator to maintain that 20 billion CFU potency. This can be annoying if you travel with your dog or if you are forgetful. If you leave the jar out on the counter in the sun for a day, you might kill off a significant portion of the bacteria, essentially turning your expensive supplement into expensive dust. It requires a bit more mental load to manage than a shelf-stable chew.
• The Powder Can Be Messy: While the powder is better for purity, it is less convenient than a grab-and-go chew. You have to measure it out with the little scoop. If you aren’t careful, the fine powder can puff up into the air (don’t inhale it!) or spill on the counter. Also, if you feed dry kibble, the powder naturally falls to the bottom of the bowl. You have to add a little water or bone broth to get it to stick to the food, otherwise, your dog might lick up the kibble and leave the probiotic dust at the bottom of the bowl, wasting the dose.
• Palatability Is Neutral (Not a Treat): This isn’t a “treat” that your dog will beg for. It is flavorless. For most dogs, this is fine—they won’t notice it mixed in. But if you have an extremely picky eater who inspects every morsel of food, they might be suspicious of the white powder coating their dinner. Unlike the bacon-flavored chews that dogs devour, you might have to trick a picky dog into eating this by mixing it thoroughly with wet food or a topper. It doesn’t have that high-value “reward” factor that other supplements rely on.

Maintenance Tips For Nom Nom Probiotic

• Refrigerate Immediately Upon Arrival: This is the golden rule. As soon as that box lands on your doorstep, take the jar out and put it in the fridge. Do not let it sit in the mailbox for six hours in July. The cold chain is vital. Even though the product is freeze-dried and technically stable for short periods, heat is the enemy of bacteria. Keeping it at a consistent, cool temperature ensures that the last scoop is just as potent as the first scoop. I actually keep mine in the “butter door” of my fridge so it’s easy to grab but stays cold.
• Start With Half A Dose: When you introduce 20 billion new bacteria to a gut ecosystem, it can cause a temporary civil war. If you give the full scoop on day one, your dog might experience more gas or loose stool for a day or two as the bad bacteria die off and ferment. To avoid this “Herxheimer reaction” (die-off symptom), start with a quarter or half scoop for the first 4-5 days. Let your dog’s system adjust gradually. Once their stool looks good, ramp up to the full recommended dose. Slow and steady wins the race here.
• The “Stick” Method For Kibble Feeders: If you feed dry food, do not just dump the powder on top. It will sift to the bottom and get wasted. You need a binder. I recommend adding a tablespoon of warm water, a little splash of goat milk, or a teaspoon of wet food to the kibble first. Stir it around to coat the kibble, then sprinkle the probiotic on top and stir again. The moisture will act like glue, adhering the powder to the nuggets so your dog ingests the full dose with every bite.
• Consistency Is Key: Probiotics are transient. They colonize the gut, but they don’t stay there forever without reinforcement. They pass through the system. If you skip three days, the levels of good bacteria drop, and the bad bacteria can start to take over again. You need to make this a daily habit. I put a sticky note on my coffee maker to remind me: “Coffee for me, Probiotic for Baxter.” It needs to be part of the daily rhythm to work effectively.
• Keep The Lid Tight: Moisture is another enemy of freeze-dried powder.¹⁰ If humidity gets into the jar, the powder will clump up and become a solid brick. Make sure the lid is screwed on tight after every single use. Do not leave the jar open on the counter while you prepare the rest of the meal. Open, scoop, close. This keeps the powder loose and effective for the life of the jar.

Also read: My Experience With Earthborn Holistic Dog Food

Comparison With Other Brands

Nom Nom vs Purina Pro Plan FortiFlora

Purina FortiFlora is the elephant in the room. It is the probiotic most vets will prescribe the moment you say “diarrhea.” The main difference is the strain and the intent. FortiFlora relies primarily on Enterococcus faecium and is fantastic for acute issues—like stress colitis or antibiotic recovery.¹¹ However, its CFU count is generally much lower (around 100 million) compared to Nom Nom’s 20 billion. Nom Nom is a “Full Spectrum” multi-strain formula designed for long-term gut health and immunity, whereas FortiFlora is often used as a short-term “fixer.” Also, FortiFlora is flavored with animal digest (liver taste), making it highly palatable—dogs love the taste.¹² Nom Nom is neutral. If your dog is picky, FortiFlora wins on taste, but for sheer biological power and diversity, Nom Nom wins.

Nom Nom vs Zesty Paws Probiotic Bites

Zesty Paws is the king of the Amazon best-seller list. Their product is a soft chew, usually pumpkin-flavored. The biggest difference here is the format and the ingredients. Zesty Paws is a treat; it contains flours, oils, and flavorings. This makes it incredibly easy to give—you just toss it to your dog. However, the heat used to manufacture soft chews can sometimes degrade probiotics, and the added fillers can be problematic for dogs with severe allergies. Nom Nom is a pure powder. Zesty Paws is great for convenience and average tummies, but if your dog has serious sensitivities or needs a clean ingredient list, Nom Nom’s powder is the superior, medical-grade choice.

Nom Nom vs Provable-DC

Provable-DC (formerly Prostora) is another heavy hitter in the vet world. It comes in capsules (blister packs). The benefit of Provable is that the capsule protects the bacteria from air and moisture until the moment of use. You have to open the capsule and sprinkle it, or shove the pill down your dog’s throat. Provable is very comparable to Nom Nom in terms of quality and multi-strain diversity. However, Provable capsules can be finicky to open if you have dexterity issues. Nom Nom’s jar and scoop method is faster for daily feeding. Both are top-tier, but Nom Nom’s 20 Billion CFU count often edges out standard Provable maintenance doses.

Nom Nom vs Farmer’s Dog (The Ecosystem Approach)

People often ask which is better, Nom Nom or Farmer’s Dog. It’s important to clarify that Farmer’s Dog is primarily a food company. While their food is excellent and high in natural nutrients, they do not aggressively market a standalone, high-potency probiotic powder in the same way Nom Nom does. Farmer’s Dog relies on the “whole food” philosophy, assuming the diet will fix the gut. Nom Nom takes a more clinical approach, acknowledging that even with great food, some dogs need extra help. If you feed Farmer’s Dog, you might actually need to buy a separate probiotic like Nom Nom’s to supplement it if your dog still has issues. Nom Nom offers a more complete “clinical ecosystem” with their targeted GI supplements compared to Farmer’s Dog’s focus on food alone.

Frequently Asked Questions (FAQ)

Conclusion

So, is Nom Nom Probiotic for dogs worth it? After seeing my own dog transform from a gassy, lethargic mess into a vibrant, healthy pup, my answer is a resounding yes. It bridges the gap between basic nutrition and true gut health. It’s not the cheapest option, and the powder requires a bit of care, but the high potency and clean formula are unmatched by the sugary chews you find at the grocery store. If you are ready to stop guessing and start healing your dog’s gut, head over to the Nom Nom website and grab a jar. Your dog (and your nose) will thank you.