Naturtint Permanent Hair Color: My Honest Review

I’ve been coloring my hair for years, always chasing that perfect shade that looks natural, lasts long, and doesn’t leave my locks feeling like straw. When I stumbled across Naturtint Permanent Hair Color, I was intrigued by its promise of ammonia-free, plant-based goodness.

After trying it myself and digging into what others are saying, I’m convinced you should give it a shot too. It’s not just about covering grays or switching up your look—it’s about doing it in a way that feels kinder to your hair and scalp. Trust me, this one’s worth adding to your cart.

My Experience With Naturtint Permanent Hair Color

I’ll never forget the first time I cracked open a box of Naturtint 5N Light Chestnut Brown.

The packaging felt sleek, professional, and honestly, a little fancy for a box dye. I was nervous—my hair’s been through the wringer with drugstore dyes that left it brittle and my scalp irritated.

But Naturtint? It promised a gentler approach, and I was ready to put it to the test.

The kit came with everything I needed: a bottle of color developer, the hair color itself, a quinoa hair mask, and clear instructions.

I was relieved to see gloves included—nothing worse than stained hands for days.

Mixing the dye was straightforward, though I noticed the consistency was a bit runnier than I’m used to.

I had to be extra careful to avoid drips, but once I got the hang of it, application was a breeze. I sectioned my hair, applied the dye to my roots first, and massaged it through the lengths.

The lack of that harsh ammonia smell was a game-changer—no eye-watering chemical cloud! Instead, there was a mild, almost herbal scent that didn’t make me feel like I was in a chemistry lab. I left it on for about 35 minutes, as my grays can be stubborn, and then rinsed it out.

The results? My hair was a rich, glossy chestnut brown that looked like I’d just left a salon. The color was even, with no patchy spots, and my grays were completely covered. What really blew me away was how soft my hair felt afterward. The included quinoa mask was a dream—it left my strands shiny and manageable, not like the fried mess I’d gotten from other dyes.

Over the next few weeks, I noticed the color stayed vibrant, fading only slightly after multiple washes. My scalp didn’t itch or burn, which is a huge win since I’ve had reactions to other brands. I’ve used Naturtint a few times since, and each time, I’m impressed by how consistent the results are. It’s not perfect—the runny formula takes some getting used to—but it’s become my go-to for at-home coloring.

Pros Of Naturtint Permanent Hair Color

Vibrant, natural-looking color: The shades, like my 5N Light Chestnut Brown, deliver rich, multi-dimensional tones that don’t scream “I dyed my hair!” They blend seamlessly with my natural color, giving a polished, salon-like finish.
Ammonia-free formula: No harsh chemical smell here. The absence of ammonia made the process gentler on my scalp and hair, reducing irritation and that fried feeling I’ve gotten from other dyes.
Excellent gray coverage: My stubborn grays at the temples and hairline were completely covered, even after one application. The color holds strong for weeks, which is a lifesaver for busy folks like me.
Nourishing ingredients: With plant-based extracts like sunflower oil and chamomile, my hair felt softer and healthier post-dye. The quinoa mask included in the kit is a standout, adding shine and hydration.
Long-lasting results: Unlike some dyes that fade to a brassy mess, Naturtint’s color stayed true for about six weeks, even with regular washing. It lightens gradually, avoiding that awkward coppery tint.
Vegan and cruelty-free: I love that Naturtint aligns with my values. Knowing it’s not tested on animals and skips harsh chemicals like parabens makes me feel good about using it.
Easy to use: The instructions are clear, and the kit includes everything you need. Even if you’re not a pro at home dyeing, you can get great results with a bit of care.

Naturtint’s strengths lie in its balance of performance and gentleness. The color payoff is impressive, rivaling salon brands, but the plant-based ingredients make it feel like a treat for your hair. I’ve tried dyes that left my hair looking great but feeling like straw, or worse, irritated my scalp.

Naturtint avoids those pitfalls, delivering a glossy, vibrant finish without the damage. The vegan and cruelty-free aspect is a big plus for me, and the included hair mask elevates the experience. It’s not just about coloring—it’s about caring for your hair too.

Cons Of Naturtint Permanent Hair Color

Runny consistency: The dye’s gel-like formula can be tricky to apply. It dripped a bit when I wasn’t careful, staining my sink and towel. You’ll want to be precise and maybe lay down some old towels.
Potential for skin sensitivity: While it’s gentler than most, the hydrogen peroxide and PPD (p-Phenylenediamine) in the formula caused mild itching for some users. I didn’t have issues, but a patch test is a must.
Fades faster with frequent washing: If you wash your hair daily or spend a lot of time in the sun, the color might fade sooner than the promised eight weeks. I noticed some lightening after four weeks of frequent washes.
Limited bold shade options: Naturtint excels at natural tones, but if you’re after vibrant purples or blues, you’ll need to look elsewhere. The range is great for classic looks but not for wild experimentation.
Slightly pricier than drugstore brands: At around $15-$20, it’s not the cheapest box dye. For me, the quality justifies the cost, but budget-conscious folks might hesitate.
Availability challenges: I had to order online since my local stores didn’t always stock my shade. This can be a hassle if you’re used to grabbing dye off the shelf.
Color accuracy varies: Some shades, like the Wheat Germ Blonde, can pull warmer or cooler than expected. My chestnut brown was spot-on, but others report surprises with lighter tones.

While Naturtint is a solid choice, it’s not flawless. The runny formula requires patience, and the price might sting compared to drugstore options. I also wish they offered more adventurous shades for when I’m feeling bold. Still, these drawbacks didn’t outweigh the benefits for me, but they’re worth considering if you’re new to the brand or have specific needs.

Tips For Naturtint Permanent Hair Color

Use color-safe shampoo and conditioner: To keep your Naturtint color vibrant, switch to a sulfate-free shampoo and conditioner designed for colored hair. I use Naturtint’s own color-fixing shampoo, which helps lock in the shade and adds shine.
Limit washing frequency: Washing your hair too often can fade the color faster. I try to wash every other day, using dry shampoo in between to keep things fresh without stripping the dye.
Apply a weekly hair mask: The quinoa mask included in the kit is great, but I also use a deep conditioning mask weekly to keep my hair hydrated. This prevents the dryness some users report after multiple dye sessions.
Protect from sun exposure: UV rays can fade your color, so wear a hat or use a leave-in conditioner with UV protection when you’re out in the sun. I noticed my color stayed richer when I started doing this.
Touch up roots strategically: For gray coverage, focus the dye on your roots for the first 20-25 minutes before spreading it through the lengths. This prevents over-processing and keeps the color even.
Rinse with cool water: Hot water can open the hair cuticle and cause color to fade faster. I rinse with lukewarm or cool water to seal in the dye and maintain that glossy finish.
Avoid chlorine and saltwater: Pools and the ocean can strip your color or turn it brassy. Before swimming, I apply a leave-in conditioner and rinse my hair thoroughly afterward to minimize damage.

Maintaining Naturtint’s vibrant color takes a little effort, but it’s worth it. By tweaking my hair care routine, I’ve kept my chestnut brown looking fresh for weeks. The key is treating your hair gently—think of it like a cashmere sweater you don’t toss in the regular wash.

Using the right products and being mindful of environmental factors like sun and water makes a huge difference. Plus, the included quinoa mask is a lifesaver for keeping your hair soft and shiny between dye jobs.

Comparison With Other Brands

Clairol Natural Instincts: Clairol Natural Instincts is a semi-permanent dye, which makes it a good pick if you’re not ready to commit to a permanent shade. I tried it a few years ago, and while it’s also ammonia-free, it fades much faster than Naturtint—think three to four weeks versus Naturtint’s six to eight. The color was vibrant but lacked the depth and shine I get with Naturtint. Clairol’s formula feels less nourishing, with fewer plant-based ingredients, so my hair felt a bit drier post-dye. If you want a low-commitment option, Clairol’s great, but for long-lasting, healthier-feeling hair, Naturtint wins.
Revlon Colorsilk: Revlon Colorsilk is a budget-friendly permanent dye I’ve used when my wallet was tight. It delivers bold color and decent gray coverage, but the ammonia in its formula left my hair feeling rough and my scalp slightly irritated. Naturtint’s ammonia-free approach and plant extracts make it gentler, and the included hair mask gives it an edge in post-dye care. Revlon’s colors can also turn brassy faster, especially with frequent washing, whereas Naturtint’s fade is more gradual and natural. If you’re prioritizing hair health over cost, Naturtint is the better bet.
Manic Panic: For those bold color cravings, Manic Panic is a go-to for vibrant, semi-permanent shades like electric blue or hot pink. I dabbled with it in my experimental phase, and while it’s fun and vegan-friendly, it’s not practical for everyday looks or gray coverage. Naturtint focuses on natural tones, making it more versatile for professional or understated styles. Manic Panic also requires pre-lightened hair for best results, which can be damaging, whereas Naturtint works well on unbleached hair. If you’re after a classic look, Naturtint’s your pick; for wild hues, Manic Panic shines.
ONC NaturalColors: ONC NaturalColors is another “natural” dye I’ve tried, marketed as a cleaner alternative. It’s gentler than Naturtint, with fewer synthetic ingredients like PPD, but the color payoff was weaker, and my grays weren’t fully covered. Naturtint strikes a better balance between natural ingredients and performance, delivering richer, longer-lasting results. ONC’s application process is similar, but its shades felt flatter, lacking the multi-dimensional glow I get from Naturtint. If you’re ultra-sensitive to chemicals, ONC might be worth a try, but for most, Naturtint offers superior results without sacrificing too much on the “clean” front.

Naturtint stands out for its blend of performance and gentleness, but it’s not the only option. Clairol’s good for temporary changes, Revlon’s a budget pick, Manic Panic’s for bold statements, and ONC’s for the ultra-natural crowd. Your choice depends on your priorities—Naturtint’s my favorite for its balance of vibrant color, hair health, and ease of use.

Frequently Asked Questions (FAQ)

Is Naturtint permanent hair color safe?

Naturtint is safer than many traditional dyes due to its ammonia-free, paraben-free formula and plant-based ingredients like sunflower and chamomile extracts. However, it contains hydrogen peroxide and PPD, which can cause irritation in sensitive individuals. I didn’t experience issues, but always do a patch test 48 hours before use to check for reactions. The brand’s USDA BioPreferred certification adds credibility to its eco-friendly claims, but it’s not 100% chemical-free. If you’re prone to allergies, consult a dermatologist first.

What are the side effects of Naturtint hair dye?

Most users, including me, report no major side effects, but some experience mild scalp irritation, itching, or dryness from the hydrogen peroxide or PPD. In rare cases, allergic reactions like rashes or swelling can occur, especially if you skip the patch test. Overuse might lead to hair dryness or breakage, as I read in some reviews, but using the included quinoa mask and a good conditioner helps. If you notice severe reactions, stop using it and see a doctor.

Is Naturtint a good hair color?

Yes, Naturtint’s a solid choice for at-home coloring. It delivers vibrant, natural-looking results, covers grays well, and leaves hair shiny and soft, thanks to its plant-based ingredients. I love how my 5N Light Chestnut Brown looks salon-quality without the harsh chemical smell. That said, the runny formula and potential for fading with frequent washing are drawbacks. Compared to drugstore brands, it’s gentler and longer-lasting, making it a great pick for those prioritizing hair health and eco-conscious formulas.

What is the healthiest permanent hair dye brand?

Naturtint’s a top contender for healthiest permanent dye, with its ammonia-free, vegan formula and USDA BioPreferred certification. Its plant-based ingredients like olive oil and quinoa nourish hair, unlike ammonia-heavy brands like Revlon. However, ONC NaturalColors might edge it out for those avoiding PPD entirely, though its color payoff is weaker. I find Naturtint strikes the best balance of safety, performance, and accessibility, but always check ingredients if you have specific sensitivities or allergies.

Conclusion: For Naturtint Permanent Hair Color

After months of using Naturtint, I’m hooked. It’s not just a hair dye—it’s a way to refresh your look while keeping your hair healthy and vibrant. The ammonia-free formula, natural ingredients, and glossy results make it a standout. Whether you’re covering grays or trying a new shade, Naturtint delivers salon-quality color at home. Grab a box, follow my maintenance tips, and get ready to love your hair. You won’t be disappointed!