Purple shampoo has become a staple for blonde and gray hair, helping to neutralize brassy yellow and orange tones. But with so many options on the market, it can be tough to choose the right one. Two popular drugstore brands are L’Oreal Elvive and Matrix Everpure, both offering purple shampoos specifically formulated to bust brassiness.
But which one truly works best? Here’s an in-depth look at L’Oreal Elvive Vs. Everpure purple shampoo so you can decide which is right for your hair.
A Brief Comparison Table
| Feature | L’Oreal Elvive | Matrix Everpure |
| Pigment Tone | Royal purple, deeper tone | Light violet, subtle tone |
| Key Active Ingredients | Pro-keratin, anti-oxidant | Hydrating oils like jojoba |
| Fragrance | Light floral scent | Unscented |
| Price | $5-$8 per bottle | $15-$20 per bottle |
| Best For | Banishing brassiness, blondes/grays | Dry/damaged hair, scent sensitivity |
Key Differences Between L’Oreal Elvive And Everpure Purple Shampoos
While both L’Oreal Elvive and Everpure make purple shampoos to target unwanted brassiness, there are some key differences between the two:
Tone of Purple: Elvive’s violet pigment has a deeper royal purple color whereas Everpure is a lighter violet shade. The deeper purple tends to be more effective at neutralizing very warm or orange undertones.
Key Active Ingredients: Elvive contains pro-keratin and an anti-oxidant, while Everpure has hydrating ingredients like jojoba oil. Everpure focuses more on moisture and hydration.
Fragrance: Elvive has a light floral fragrance whereas Everpure is unscented. Those sensitive to fragrances may prefer Everpure.
Price: Elvive is more budget-friendly, usually retailing between $5-$8 while Everpure costs $15-$20. However, Everpure contains more ounces per bottle.
Knowing these key distinctions makes it easier to choose which purple shampoo aligns with your specific hair needs and preferences. Now let’s dive into the details of each shampoo.
L’oreal Elvive Purple Shampoo Review
Key Features
- Vibrant royal purple pigment helps neutralize unwanted yellow and brassiness
- Contains pro-keratin to strengthen and repair damaged hair
- Includes anti-oxidant to protect hair and boost shine
- Light floral fragrance
- Affordable price point usually under $10
How it Works
The hero ingredient in L’Oreal Elvive Purple Shampoo is a vibrant royal purple pigment that clings to each strand to effectively neutralize yellow, orange, and brassy tones. The pigment is strong enough to show up after one use but won’t overload your hair with purple hues.
It also contains pro-keratin, the protein that makes up much of the structure of hair. The keratin helps reinforce weak, brittle strands prone to breakage while also smoothing the cuticle for increased shine. An anti-oxidant further helps protect hair from environmental damage that can exacerbate brassiness.
The end result is hair that looks cooler, brighter, and less brassy after regular use. It removes just enough warmth without making your hair look icy or faded. For best results, apply to wet hair and leave on for 2-5 minutes before rinsing. Start off using it 1-2 times per week and increase frequency based on your hair’s needs.
What Reviewers are Saying
With over 5,000 Amazon reviews, L’Oreal Elvive Purple Shampoo earns consistently high marks for its effectiveness at busting brass. Many reviewers comment on how quickly it neutralizes unwanted yellow tones. Those with blonde, silver, and highlighted hair seeing the biggest improvements in tone.
Some do wish it had a stronger pigment to address very orange hair. And those with dry strands say it can be slightly drying with regular use. But overall, most agree it’s an affordable, high-performing purple shampoo ideal for maintaining cool blonde and silver tones in between salon visits.
Also Read: Diffferences Between Redken Color Extend And Magnetics.
Matrix Total Results Everpure Purple Shampoo Review
Key Features
- Light violet pigment gently neutralizes brassiness
- Contains hydrating jojoba oil to moisturize dry hair
- No added fragrance making it ideal for scent-sensitive
- Higher price point, usually $15-$20 per bottle
How it Works
The Everpure purple shampoo uses a gentler violet pigment to softly neutralize brassy tones in blonde, gray, and highlighted hair. The pigment is lighter than Elvive but still effective at removing yellowness. It won’t tone as intensely but works well for regular use to maintain brightness.
A signature ingredient is jojoba oil, which mimics the natural oils in the hair and scalp. This provides moisture to dry, damaged strands. Rice bran oil further increases shine and smoothness by sealing the cuticle. These nourishing oils help prevent brassiness by keeping hair in optimum health.
It has no added fragrance making it ideal for those with scent sensitivities. It has a pleasant clean scent from the natural ingredients. For best results, massage into wet hair for 1-5 minutes before rinsing out. Use 1-2 times per week, adjusting as needed.
What Reviewers are Saying
Everpure earns praise for adding shine and hydration while gently perfecting tone. Those with dry, damaged hair say it leaves their strands feeling softer and more nourished. People appreciate the lack of fragrance, especially if fragrance gives them headaches.
Some do wish the purple pigment was stronger to thoroughly banish brassiness in one use. And the higher price tag means it’s not as accessible for everyone. But fans of the formula say it’s worth the splurge for the hydrating ingredients and multi-use benefits of toning, softening, and smoothing.
Also Read: Choose Between Jelly Soft Curls And Pillow Soft Curls.
L’Oreal Elvive Vs. Everpure: Which Is Better For Your Hair?
Now that you know what sets these two purple shampoos apart, how do you decide which one to use? Here are some tips:
For very brassy hair: Go with L’Oreal Elvive for its stronger pigment to quickly neutralize orange tones.
For dry, damaged hair: Choose Matrix Everpure to nourish dry strands while gently perfecting tone over time.
For scent sensitivity: Everpure’s fragrance-free formula is ideal if you get headaches from scents.
For an affordable option: Elvive gives you great results at a budget-friendly price point.
For a salon-quality splurge: Invest in Everpure for a premium formula with nourishing oils.
For occasional toning: Use Elvive 1-2 times per week to maintain brightness between coloring services.
For regular use: Everpure’s gentle formula can be used more often to prevent brass buildup.
No matter which you choose, incorporate a good conditioning treatment into your routine to avoid dryness or damage from frequent purple shampoo use. And adjust the frequency based on your hair’s needs.
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Frequently Asked Questions (FAQ)
Some of the highest rated purple shampoos based on online reviews include Olaplex No. 4P, Redken Color Extend Blondage, Matrix Total Results Brass Off, and Fanola No Orange. But everyone’s hair is different, so it helps to try a few.
Within the L’Oreal brand, their Elvive Color Protect line gets the best reviews for purple shampoo. The Elvive Colour Protect Purple Shampoo offers great brass-busting results at an affordable price point.
Yes, L’Oreal’s purple shampoos consistently earn high marks for their ability to effectively neutralize brassiness and maintain cool, bright tones for blonde, silver, gray, and highlighted hair. Their Elvive line specializes in color protection products.
It’s usually best to use purple shampoo 1-2 times per week, as overuse can result in dryness or an ashy appearance. But if your hair is especially brassy, you can gradually increase Elvive purple shampoo use to every other day or daily while monitoring hair health. Limit contact time to 2-5 minutes before rinsing.
Also Read: Is Living Proof Dry Shampoo Better Than Advanced Clean?
The Bottom Line
When comparing L’Oreal Elvive Vs. Matrix Everpure purple shampoo, Elvive offers stronger toning results at an affordable price point while Everpure provides more nourishing ingredients for a premium formula. But both are excellent options for keeping yellow, orange, and brassy tones at bay.
Choose the one that best suits your hair goals and needs. And incorporate other nourishing hair treatments into your routine when using any purple shampoo frequently. With the right purple shampoo, you can fight brassiness and maintain gorgeous, bright locks.