KÜHL Vs. fjallraven: Which Outdoor Brand Is Right For You?

Outdoor enthusiasts searching for high-quality adventure apparel face a tough choice between two premium brands: KÜHL and fjallraven. Both companies make technical clothing and gear designed for the trails, mountains, and beyond. So how do you decide?

In this in-depth feature, we’ll compare KÜHL and fjallraven across key categories to highlight the pros, cons, and distinguishing features of each brand. By the end, you’ll have the info needed to choose the best option for your next outdoor excursion.

A Brief Comparison Table

Feature	KÜHL	fjallraven
Origin	American, founded in Nebraska	Swedish, founded in Stockholm
Style	Rugged, athletic, outdoorsy	Minimalist, natural, Scandinavian
Fit	Athletic, slim, runs small	Roomy, layered, runs large
Fabrics	Proprietary tech fabrics with DWR	Eco-friendly natural materials
Colors	Neutral, outdoorsy earth tones	Muted, natural color palettes
Weather protection	Waterproof pieces, fully taped seams	Waxed for water resistance
Sustainability	Initiatives to use recycled/organic materials	Core value with extensive use of eco-friendly fabrics
Price range	$80+ pants, $150+ jackets	$100+ apparel, $200+ outerwear
Best for	Hiking, climbing, skiing, backcountry	Understated outdoor + urban use

Kühl – Rugged American Style Meets Technical Fabrications

KÜHL was founded in 1986 by two avid midwestern climbers looking to create rugged, durable apparel. Based in Nebraska, the company name actually means “cool” in German – an ode to their European outdoor heritage.

However, KÜHL has a distinctly American style characterized by versatility, resilience, and attention to detail. Their clothes transition seamlessly from the trail to the town, but with technical features tailored for active pursuits.

KÜHL Pros

• Durable materials – KÜHL uses heavy-duty fabrics like burly canvas and reinforced ripstop that can withstand years of adventure. Their Triple Threat fabric has a durable water repellant (DWR) finish.
• ** Athletic fit** – While allowing free movement, KÜHL clothes have an athletic cut designed with the active user in mind. The stretch fabrics and gusseted construction ensure optimal mobility.
• Weather protection – Jackets and shells have fully taped seams and DWR coatings to block wind and moisture. The microfiber insulation adds warmth without bulk.
• Versatile styling – Rugged meets refined in KÜHL designs that work on the trail and in town. The neutral color palettes and casual aesthetic transition effortlessly.

KÜHL Cons

• Sizing runs small – KÜHL apparel has an athletic fit, so sizing tends to run on the smaller size. Be sure to try items on or size up.
• Expensive – The premium materials and construction come at a price – expect to pay upwards of $80 for a pair of pants or $150+ for a jacket.
• Limited selection – With a focus on durable basics, KÜHL’s selection is not as extensive as some competitors. The color choices in particular can be limited.

Also Read: Comparison Between Spuncrylic and Sunbrella

Also watch the review video!

fjallraven – Swedish Naturalism Meets Scandinavian Design

Founded in 1960 by a Swedish explorer, fjallraven emphasizes natural materials and functional, minimalist aesthetics. The brand name means “Arctic Fox” in Swedish, reflecting their northern heritage.

While best known for backpacks, fjallraven has expanded into a full range of outdoors apparel. They are committed to sustainability, with a focus on ethical production and long-lasting gear.

fjallraven Pros

• Eco-friendly materials – Many items use recycled and organic fibers such as wool, organic cotton, and recycled polyester. Production is certified to the Fair Labor standard.
• Minimalist, natural look – Clean lines and muted color palettes blend seamlessly into nature. The classic styling reflects Scandinavian sensibilities.
• High quality construction – fjallraven gear is made to last, with meticulous attention to detail, durable fabrics, and sturdy hardware. Many products have lifetime warranties.
• Versatile functionality – The brand’s Swiss Army knife approach means products easily transition from outdoor adventures to urban living. Pieces balance utility with understated style.

fjallraven Cons

• Premium pricing – Expect to pay upwards of $100 for apparel and $200+ for outerwear. The quality comes at a price.
• Not waterproof – While treated with a durable wax finish, most jackets are only water resistant. Separate rain shells are needed in wet conditions.
• Sizing runs large – Especially in outerwear, sizing tends to veer on the roomier side. Trying items on or sizing down is recommended.
• Limited color palette – Those who like bright colors may find the neutral, earthy options limiting. fjallraven sticks to a natural color scheme.

Also Read: Comparison Between Portland Leather And Madewell.

Comparing Key Features

Now that we’ve highlighted what sets each brand apart, let’s compare some key features head-to-head:

• Fabrics and Materials

KÜHL utilizes proprietary technical fabrics like Durastretch and Triple Threat (with DWR finish) that offer abrasion resistance and weather protection.

fjallraven focuses on eco-friendly natural materials like G-1000 HeavyDuty Eco (organic cotton/recycled poly blend). Their waxed fabrics add weatherproofing.

• Fit and Sizing

KÜHL has an athletic, slim cut designed with movement in mind. Sizing runs on the smaller size.

fjallraven offers roomier silhouettes focused on layering and natural range of motion. Sizing often runs large.

• Style and Colors

KÜHL has an outdoorsy yet refined style with versatile pieces at home in the wilderness or town. More muted, neutral colors.

fjallraven emphasizes a minimalist, Scandinavian look with clean lines and muted, earthy color palettes based in nature.

• Price and Value

Both are premium brands that use high-end materials with quality construction. Expect to pay:

KÜHL – $80+ for pants, $150+ for jackets

fjallraven – $100+ for apparel, $200+ for outerwear

You pay for meticulous craftsmanship built to last years in each.

• Weather Protection

KÜHL uses proprietary DWR coatings and fully taped seams for excellent water resistance. Pieces like the Burnett Jacket are waterproof.

fjallraven relies on durable wax finishes to repel moisture. Most pieces are water resistant rather than fully waterproof. Separate rain shells are recommended.

• Sustainability and Ethics

KÜHL has initiatives to use recycled and organic cotton, reduce packaging waste, and partner with conservation groups like Protect Our Winters.

fjallraven has sustainability as a core value. They extensively use recycled/organic materials and ethically source down. Many items are Fair Labor certified.

Which Brand Should You Choose?

So when weighing KÜHL Vs. fjallraven, which brand comes out on top?

For rugged durability and athletic performance, KÜHL is hard to beat. Their technical fabrics stand up to the elements and move freely with an active user. KÜHL is ideal for backcountry pursuits like hiking, climbing, and skiing where storm protection matters.

For minimalist styling with natural materials and ethical production, fjallraven is the clear choice. They offer a timeless look and eco-friendly gear perfect for understated outdoor enthusiasts. fjallraven excels at versatility for those constantly transitioning from city to trail.

Ultimately there is no universally “better” option – the right brand depends on your priorities and needs. Both KÜHL and fjallraven make premium quality gear to enhance outdoor adventures. By keeping the pros, cons and key distinctions in mind, you can choose the brand that aligns closest with your style and intended use.

Also Read: Comparison Between Bed Threads and Parachute

Frequently Asked Questions (FAQ)

Also Read: Comparison Between Strathberry and Mulberry

Bottom Line

Hopefully this comparison has highlighted the unique strengths and differences between KÜHL and fjallraven. Both are exceptional outdoor brands offering quality craftsmanship and technical performance perfect for your next adventure. Think through your priorities to decide which resonates most. Stay cool out there!