When it comes to buying lab-grown diamond jewelry, two brands stand out as top contenders: Do Amore and Brilliant Earth. Both companies specialize in creating stunning lab-grown diamond rings, necklaces, earrings, and more. But with different designs, pricing, and services offered, how do you decide which is right for you?
This comprehensive guide examines the key differences and similarities between Do Amore and Brilliant Earth, so you can confidently choose the perfect lab-grown diamond jeweler.
A Brief Comparison Table
| Factor | Brilliant Earth | Do Amore |
| Price | Slightly higher, luxury-level pricing | Lower pricing, excellent value for money |
| Inventory Selection | Very extensive, 100s of jewelry designs | Curated, lean selection of engagement rings |
| Diamond Quality | High quality, certified lab-grown diamonds | High quality, certified lab-grown diamonds |
| Diamond Shapes | 8 shapes including fancy cuts | 4 classic round, princess, cushion, emerald |
| Settings & Designs | Wide variety from classic to modern | Classic solitaire and halo engagement ring designs |
| Customization | Highly customizable designs | Custom engagement rings available |
| Shopping Experience | High-end concierge service, showrooms available | Streamlined online purchasing experience |
| Sustainability | Ethical sourcing standards, recycling, lab-grown diamonds | Lean business model reduces waste, lab-grown diamonds |
| Ideal Customer | Those wanting expansive selection and luxury experience | Those wanting affordable prices on classic engagement rings |
Overview Of Do Amore
Founded in 2019, Do Amore aims to make high-quality, ethically sourced lab-grown diamond jewelry accessible to all. The company cuts out the traditional retail markup by selling directly to consumers online, passing significant savings onto the customer.
Their collection focuses on classic and modern engagement ring and wedding band designs, using 100% recycled precious metals and conflict-free lab-grown diamonds.
Do Amore’s streamlined selections keep costs low without sacrificing style or sustainability. Their lab-grown diamonds match the quality of mined diamonds, verified through independent certification.
Customers can choose from four diamond shapes across seven collections, selecting their preferred carat weight, color, clarity, and cut quality. Unique custom designs are also available by working directly with Do Amore’s team.
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Overview Of Brilliant Earth
Operating since 2005, Brilliant Earth is an industry-leading purveyor of ethically sourced and lab-created diamond jewelry. They were one of the first jewelers to offer extensive lab-grown diamond options alongside mined diamonds. Brilliant Earth maintains rigorous standards for sustainability and human rights in their sourcing and production.
Beyond engagement and wedding rings, Brilliant Earth provides a vast selection of fine lab-grown diamond jewelry, including necklaces, earrings, bracelets, and men’s rings.
Their lab-grown diamonds come in eight shapes and a broad range of customization options. For added luxury, many designs incorporate precious gemstones like sapphires and emeralds.
Brilliant Earth also offers a high-end jewelry concierge experience with personalized guidance from jewelry experts. With showrooms across the country, customers can preview selections in person before purchasing online.
Detail Comparison Of Do Amore And Brilliant Earth
- Comparing Diamond Quality
Both Do Amore and Brilliant Earth use independently graded lab-grown diamonds, ensuring their quality matches or exceeds that of mined diamonds. Each company provides diamond certificates from respected grading labs like GIA and IGI to verify carat weight, cut, color, and clarity.
Given their scientific origins in labs, these lab-grown diamonds have exceptional grading on color and clarity in particular.
Do Amore tends to offer more classic round, princess, cushion, and emerald cut diamond shapes, while Brilliant Earth has a wider variety of fancy shapes like radiant, Asscher, oval, pear, and marquise cuts. In terms of size selection, both carry an extensive range of carat weights suited for any budget.
For instance, Do Amore engagement rings span 0.15 to 5 carats, while Brilliant Earth rounds go from 0.2 up to over 5 carats. Ultimately, either company can cater to your desired diamond specs.
Also Read: Choose Between Jeulia And Modern Gents.
- Comparing Settings and Designs
Given its focus on engagement ring collections, Do Amore provides a relatively curated selection of classic solitaire and halo setting designs. Customers choose from four metal types: platinum, gold, rose gold, and palladium. Brilliant Earth offers greater variety in settings and metals, like tension designs and brushed matte gold.
With numerous jewelry collections beyond engagement rings, Brilliant Earth caters to wider tastes and budgets. Their selection includes simple pendants, dramatic statement earrings, and modern men’s wedding bands.
Do Amore’s streamlined approach makes the online purchase experience quicker and more guided. In contrast, Brilliant Earth’s expansive jewelry selection gives you immense flexibility – but can feel overwhelming for some.
If you know exactly the style you want, Do Amore makes it easy to customize your perfect ring. For those wanting more unique designs and metal options, Brilliant Earth is a one-stop-shop.
- Comparing Pricing and Value
Given its direct-to-consumer business model and lean inventory, Do Amore provides exceptional value for money. Their lab-grown diamonds tend to cost 30-40% less than equivalent diamonds from other retailers. For instance, a 1 carat oval lab-grown diamond ring costs around $1900 – significantly cheaper than Brilliant Earth’s comparable $3300 price tag.
Across the board, Do Amore offers lower prices for similar diamond quality and ring designs.
However, Brilliant Earth’s broad selection justifies somewhat higher pricing for the added flexibility, choices, and service. Their concierge experience also brings an added luxury factor. Ultimately, Do Amore shines for those wanting a high-quality lab diamond for less.
Brilliant Earth caters to buyers wanting a wide spectrum of options and a high-end shopping experience – for which they pay a slight premium.
- Comparing Sustainability and Ethics
Sustainability is a priority for both Do Amore and Brilliant Earth in their lab-grown diamond and jewelry production. Both companies use extensive recycling programs to repurpose precious metals and diamonds. Their lab-grown diamonds also have exceptional environmental benefits compared to mined diamonds, needing less energy and producing lower carbon emissions.
Brilliant Earth offers the added benefit of Fairtrade metals that support responsible mining communities. Do Amore’s streamlined business model helps reduce waste at every step. Ultimately, you can feel confident choosing either brand for an ethical, low-impact diamond purchase.
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Frequently Asked Questions (FAQ)
Brilliant Earth’s biggest competitor is likely Clean Origin. Both specialize in lab-grown diamond jewelry with extensive customization options and a sustainability focus. However, Brilliant Earth offers a wider selection of designs and luxury experience through their showrooms.
Yes, Brilliant Earth is known for exceptional quality standards across their lab-grown and mined diamond jewelry. Their diamonds are certified by respected grading labs, and settings hand-crafted to last using Fairtrade certified metals.
Brilliant Earth is not actually cheaper than many competitors. Their pricing aligns more with a luxury jeweler. However, their lab-grown diamonds tend to be less expensive than equivalent mined diamonds from traditional jewelers. Their direct-to-consumer model increases affordability.
Brilliant Earth and James Allen are both great options. Brilliant Earth has a stronger brand reputation specifically around lab-grown diamonds. James Allen offers a huge selection of mined diamonds and customizable engagement rings at slightly lower prices on average. Ultimately personal preferences around inventory, shopping experience, and sustainability will determine the better choice.
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The Verdict
When weighing Do Amore against Brilliant Earth, it’s important to consider your priorities around budget, style, and experience. If cost savings are key, Do Amore provides stunning lab-grown diamond rings at hard-to-beat prices. Brilliant Earth justifies slightly higher pricing with unmatched selection and a luxury shopping experience.
Both brands uphold rigorous standards around sustainability, quality, and ethics. Style-wise, Do Amore’s curated aesthetic appeals to those with classic tastes. For more variety, from dainty pendants to bold cocktail rings, Brilliant Earth has you covered.
Ultimately, you can trust both Do Amore and Brilliant Earth to deliver outstanding lab-grown diamonds and excellent craftsmanship. By identifying the factors most important to you, whether cost, carat size, or design, you can confidently choose the jeweler that excels at delivering your dream ring or jewelry piece.