Ilia Vs. Beautycounter: “Cleaner” Makeup Brands
The clean beauty movement has led to rising consumer demand for non-toxic makeup with organic, ethically-sourced ingredients. Two popular clean cosmetics brands, Ilia and Beautycounter, market themselves as safer, upscale makeup lines. But how exactly do these brands stack up? This in-depth guide examines the pros, cons, certifications, product ranges, and other factors to consider