I’ve spent countless mornings wrestling with curling irons, chasing that perfect wave or bouncy curl that holds all day. When it came to choosing between the Bio Ionic Long Barrel Curling Iron and the GHD Soft Curve Curling Iron, I knew I had to put them through their paces. This article is my firsthand take on these two heavyweights, breaking down their features, performance, and quirks to help you decide which one deserves a spot in your styling routine. From pros and cons to real-world testing, I’ve got you covered.
Bio Ionic Vs. GHD Curling Iron Comparison Table
Feature | Bio Ionic Long Barrel Curling Iron | GAlsoHD Soft Curve Curling Iron |
Barrel Size | 0.75″, 1″, 1.25″, 1.5″ | 1.25″ |
Temperature Settings | Adjustable (250°F–430°F) | Fixed (365°F) |
Barrel Material | Ceramic with GrapheneMX | Ceramic |
Barrel Length | 2″ longer than standard | Standard |
Heat-Up Time | ~12 seconds | ~20 seconds |
Auto Shut-Off | Yes (1 hour) | Yes (30 minutes) |
Cord Length | 9 feet | 9 feet |
Weight | ~14.4 ounces | ~14.4 ounces |
Warranty | 1-year limited | 2-year limited |
Price | ~$149 | ~$199 |
Best For | Long, thick, or coarse hair | Thick, curly, or coarse hair |
Why I Chose to Compare These Two
As someone with long, wavy hair that’s prone to frizz, I’m always on the hunt for tools that deliver consistent results without turning my strands into a crispy mess. Bio Ionic and GHD are brands that stylists rave about, and their curling irons—specifically the Bio Ionic Long Barrel and GHD Soft Curve—kept popping up in reviews and salon conversations. I wanted to see if they lived up to the hype. After weeks of testing both, I’ve got plenty to share about how they stack up in real-world use.
Bio Ionic Long Barrel Curling Iron: My Experience

The Bio Ionic Long Barrel Curling Iron caught my eye because of its extended barrel, which is two inches longer than the average curling iron. I have long hair that often feels like a marathon to style, so the promise of wrapping more hair at once was a game-changer. Available in four barrel sizes (0.75″, 1″, 1.25″, and 1.5″), I opted for the 1.25″ version for soft, voluminous waves.
Key Features
The standout feature is the extra-long barrel, designed for long or thick hair. It’s infused with Bio Ionic’s NanoIonic MX and GrapheneMX technology, which sounds like something out of a sci-fi movie but translates to moisturizing heat that keeps hair hydrated and shiny. The iron heats up in about 12 seconds, has six adjustable temperature settings (250°F to 430°F), and includes a 9-foot swivel cord and an auto shut-off after an hour. At around $149, it’s not cheap, but it’s positioned as a professional-grade tool.
Pros
- Long Barrel for Efficiency: The extended barrel is a lifesaver for long hair. I could wrap larger sections without overlapping, cutting my styling time by nearly half. For someone who’s always rushing in the morning, this was a huge win.
- Adjustable Heat Settings: With six temperature options, I could dial in the perfect heat for my hair type. I stuck to 320°F for my wavy, medium-textured hair, but those with fine hair can go as low as 250°F, while thicker strands can handle up to 430°F.
- Smooth Glide: The ceramic barrel with GrapheneMX glided through my hair without snagging. My curls came out shiny and frizz-free, even in humid weather.
- Lightweight Design: At 14.4 ounces, it didn’t tire out my arm during longer styling sessions. The soft-touch handle also made it easy to grip.
- Auto Shut-Off: The one-hour auto shut-off gave me peace of mind when I inevitably forgot to unplug it before dashing out the door.
Cons
- Confusing Controls: The control buttons are on the handle, and I accidentally pressed them mid-styling more than once. You have to lock them to avoid this, which feels like an extra step. Plus, turning it on requires holding the power button for a few seconds, which isn’t intuitive.
- Durability Concerns: Some users report the iron breaking at the handle after a year or two. Mine held up during testing, but the mixed reviews online made me wary.
- Pricey for Some: At $149, it’s an investment. If you’re not styling long or thick hair daily, you might not need the extra barrel length.
My Take
Using the Bio Ionic felt like a luxury. The long barrel made curling the back of my head a breeze, and the curls lasted through a full day of work and an evening out. I loved the flexibility of the heat settings, especially since my hair can be finicky. However, the button placement was a minor annoyance, and I found myself double-checking the manual to figure out the power button quirk. Overall, it’s a fantastic tool for anyone with long or thick hair who wants salon-quality results at home.
GHD Soft Curve Curling Iron: My Experience

The GHD Soft Curve Curling Iron has a reputation for being a stylist’s darling, and I was eager to see why. With a 1.25″ barrel, it’s designed for soft, voluminous curls, particularly for thick, curly, or coarse hair. It’s pricier at around $199, but GHD’s sleek design and consistent performance had me intrigued.
Key Features
The GHD Soft Curve uses a ceramic barrel and operates at a fixed 365°F, which GHD claims is the “optimum styling temperature” to minimize heat damage. It heats up in about 20 seconds, has a 9-foot swivel cord, and shuts off automatically after 30 minutes. The iron also features a cool-tip end and a built-in stand for safety. Its 2-year warranty adds a layer of reassurance.
Pros
- Consistent Heat: The fixed 365°F temperature delivered even heat, creating smooth, shiny curls that held up well, even on my wavy hair. It’s especially great for thick or coarse hair that needs reliable heat to set curls.
- Fast Heat-Up: At 20 seconds, it’s ready to go almost instantly. I appreciated not having to wait around.
- Sleek Design: The GHD feels premium, with a slim handle and a lightweight build (14.4 ounces). It’s easy to maneuver, even for beginners.
- Safety Features: The 30-minute auto shut-off is perfect for forgetful folks like me. The cool-tip end and stand also made it easy to handle without burning my fingers or counter.
- Long-Lasting Curls: My curls stayed intact for hours, even without hairspray. For someone whose curls tend to droop by lunchtime, this was impressive.
Cons
- Single Temperature: The fixed 365°F setting is a double-edged sword. It’s great for thick or coarse hair but might be too hot for fine or damaged hair. I wished for more flexibility.
- Shorter Barrel: Compared to the Bio Ionic, the standard-length barrel felt limiting for my long hair. It took more time to curl larger sections.
- Higher Price: At $199, it’s a splurge. While the quality is undeniable, it’s hard to justify the cost if you don’t need its specific strengths.
- No Temperature Display: There’s no way to confirm the exact temperature, which felt like a step down from the Bio Ionic’s digital dial.
My Take
The GHD Soft Curve is a dream for creating polished, long-lasting curls. It’s intuitive and feels like a high-end tool, with a smooth glide that never snagged my hair. The fixed temperature worked well for my hair type, but I could see it being a dealbreaker for those with finer strands. The shorter barrel also meant more time styling compared to the Bio Ionic. Still, the curls it produced were stunning, and the safety features made it a stress-free experience.
Read More: My Thoughts On T3 Lucea Vs. SinglePass
Head-To-Head Comparison
Performance on Different Hair Types
I tested both irons on my long, wavy, medium-textured hair, but I also roped in a friend with fine, straight hair and another with thick, curly hair to get a broader perspective. The Bio Ionic excelled for long and thick hair. Its longer barrel and adjustable heat settings made it versatile, especially for my thick-haired friend, who needed 390°F to set her curls. The GrapheneMX technology kept her curls frizz-free and shiny, even in humid conditions.
The GHD, on the other hand, was a hit for thick, curly hair. My curly-haired friend loved how it tamed her texture into defined, bouncy curls without frying her ends. However, my fine-haired friend found the 365°F setting a bit too hot, and her curls didn’t hold as long as mine did. The Bio Ionic’s lower heat options (250°F–280°F) were gentler on her hair, producing better results.
Ease of Use
The Bio Ionic’s longer barrel made styling faster, especially for the back of my head. The digital temperature dial was easy to read, though the button placement was a hassle. The GHD felt more intuitive overall—no fumbling with buttons, just plug and go. Its slimmer handle and cool-tip end made it easier to maneuver, but the shorter barrel meant more passes for long hair.
Curl Longevity
Both irons produced curls that lasted, but the GHD edged out slightly for my hair. My curls stayed defined for about 10 hours without hairspray, compared to 8 hours with the Bio Ionic. However, my thick-haired friend reported the opposite—Bio Ionic’s higher heat settings locked in her curls longer. For fine hair, both irons performed similarly, but the Bio Ionic’s lower settings prevented overcooking delicate strands.
Build Quality and Design
Both irons feel premium, with 9-foot swivel cords that didn’t tangle during use. The Bio Ionic’s soft-touch handle and lightweight design were comfortable, but the button placement detracted from the experience. The GHD’s sleek, minimalist design felt luxurious, and the built-in stand was a nice touch for setting it down safely. However, the lack of a temperature display felt like a miss for such a high-end tool.
Price and Value
At $149, the Bio Ionic offers great value for its versatility and long barrel, especially if you have long or thick hair. The GHD, at $199, is pricier, and its single temperature setting makes it less flexible. However, its 2-year warranty and reputation for durability might justify the cost for some. If you’re on a budget, the Bio Ionic gives you more bang for your buck.
Real-World Testing: My Styling Routine
To give you a sense of how these irons fit into a daily routine, here’s how I used them. Mornings are chaotic for me, so I need a tool that’s fast and reliable. With the Bio Ionic, I sectioned my hair into four parts, set the temperature to 320°F, and curled each section in about 10 seconds. The long barrel let me wrap bigger chunks, so I was done in 15 minutes. The curls were soft and bouncy, though I noticed slight frizz by evening in humid weather.
With the GHD, I used the same sectioning method, and the 365°F setting created tighter curls that loosened into perfect waves by noon. It took about 20 minutes because of the shorter barrel, but the curls held strong all day. The GHD felt easier to handle, but I missed the ability to tweak the heat for different sections of my hair.
What the Experts Say
I dug into reviews from professional stylists to see how my experience aligned. Many praise the Bio Ionic for its long barrel and ionic technology, which reduces frizz and adds shine, especially for coarse or long hair. Hairstylist Cassadi Currier, for example, loves its ability to handle extensions and long strands efficiently. The GHD, meanwhile, is a favorite for its consistent 365°F temperature, which stylists like Reavey say distributes heat evenly to minimize damage. Consumer Reports also gave both irons high marks, with Bio Ionic ranking first overall and GHD excelling for thick, curly hair.
User Feedback from the Trenches
I scoured forums like Reddit to see what everyday users think. Bio Ionic fans rave about its smooth glide and long barrel, though some complain about the handle breaking after heavy use. GHD users love its reliability and shiny results, but the single temperature setting frustrates those with fine hair. Both irons have loyal followings, but durability concerns with Bio Ionic and GHD’s price point come up often.
Which One Should You Choose?
If you have long or thick hair, the Bio Ionic is your best bet. Its longer barrel and adjustable heat settings make it versatile and efficient, especially for daily styling. If you have thick, curly, or coarse hair and prioritize long-lasting curls with minimal fuss, the GHD is worth the splurge. For fine hair, I’d lean toward the Bio Ionic for its gentler heat options, but you might need to experiment to find the right setting.
Read More: My Thoughts On Bio Ionic Vs. T3 Curling Iron
Frequently Asked Questions (FAQ)
Yes, especially for long or thick hair. Its long barrel and adjustable heat settings make it versatile and efficient, though the controls can be finicky.
Absolutely, if you have thick or curly hair and want long-lasting, shiny curls. The fixed temperature and higher price might not suit everyone.
The Bio Ionic Long Barrel often tops rankings, like Consumer Reports’ “Best Curling Irons” list, for its performance across hair types.
The Hot Tools Pro Artist Digital Curling Iron is a solid dupe, offering similar ceramic technology and long-lasting curls at a lower price (~$47).
My Final Verdict
After weeks of testing, I’m torn. The Bio Ionic’s long barrel and flexibility won me over for my long hair, but the GHD’s polished curls and ease of use were hard to beat. If I had to pick, I’d go with the Bio Ionic for its value and versatility, but I’d miss the GHD’s sleek design and consistent results. Ultimately, your choice depends on your hair type and styling needs. You can’t go wrong with either, but the Bio Ionic edges out for most users.